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Apriori Beauty MLM Compensation Plan Review


Introduction to Apriori Beauty MLM Compensation Plan

I feel like I’m on a winning streak.  This is the second day in a row that I am writing a review of a multilevel marketing (MLM) company that does not deal in nutraceuticals.  I think this is the first time this fortunate set of circumstances has occurred since I began my quest to write reviews of every MLM company I can find.  You don’t have to read very many of my reviews here on Notebook Crazy (although I invite you to read all of them) to find out that I hate nutraceuticals with a passion.  The 18-year old me would be shocked to hear the 33-year-old me say that I hate anything with a passion, because I have always been a pretty easygoing guy, but the MLM industry, with all its nutraceuticals autoshipping themselves to your address, will make anyone bitter, so here I find myself sitting on my keister in my basement, trying to enjoy what is left of this Midwestern winter, but my basement is piled high with unsold nutritional supplements I ordered in order to keep my active status in several MLM companies.  Any commenter on an MLM discussion board will accuse me of being negative, but I know there are plenty of you MLM veterans out there who understand how I feel.  Being barricaded into your favorite room by unsold MLM merchandise that has both damaged your debt-to-credit ratio and made your spacious basement less spacious can turn anyone, even someone with the sunniest disposition, into a grouch.  Most of the MLM merchandise piled up in my basement is in the form of nutritional supplements laced with a fungus that supposedly makes you lose weight.  Around Christmas, as I walked out of the movie theater after watching The Big Short with my family, I decided that I was not going to let a fungus ruin my winter, not this year.  (Around that time, the other Brad, who runs Notebook Crazy with me, hatched another plan to ruin my winter, in which he made a bet with me that would require me to exercise, but that is a story for a different day.)

If nutraceuticals make me this mad, I can’t imagine how people who actually work in the healthcare profession or have advanced degrees in biology or chemistry feel about them.  It isn’t the nutraceuticals themselves that bother me.  I know, rationally, that a fungus growing in the mountains in China is not doing it to annoy me, and that all the hysteria and unsound financial practices surrounding the sale of said fungus are not the fault of the fungus itself.  (It is for that reason that, as a peace offering to all the cousins of the tasty mushrooms on my supreme pizza, I once named a fictional rock band that was the subject of a parable about search engine optimization on this site A Lukewarm Shout Out to a Reasonably Attractive Fungus, but that is a story for a different day.)  No, the reason that nutraceuticals have turned me into the grouch I have become is because of all the know-it-alls who spout all kinds of uninformed nonsense about how this or that proprietary formula will improve your health and turn your garlic knot belly into a shadow of its former self.  MLM websites are full of such talk; in fact, nutraceutical MLM companies are in the business of taking otherwise mild-mannered people and turning them into fountains of nutritional pseudoscience.  Trying to find a true statement at a nutraceutical MLM home sales party is like trying to find an apex predator in an aquarium full of plankton.  If my instinct is to RSVP to MLM nutraceutical home sales parties with the phrase “quadruple crown diamond barf”, I can’t imagine how physicians and financial advisors respond to such solicitations.


And it is that thought, the idea of how people who actually know about nutrition and whether nutritional supplements are worth spending money on, that brought to mind the one thing that angers me more than misinformation about nutrition, and that is misinformation about search engine optimization (SEO).  You see, I am no expert in nutrition, but I do know a thing or two about SEO; you may have guessed that, since I have found success with home-based businesses.  That is actually only one of the two factors that got me thinking about how much misinformation about SEO is out there.  The other reason that misconceptions about SEO have been on my mind is that today is the day for me to write the Apriori Beauty review, and beyond confirming seven out of eight product lines of Apriori Beauty products are designed with the intent that they will never make contact with your esophagus, it was hard to find much information about the company.  It appears that the writers of Apriori Beauty review could stand to learn a thing or two about SEO, and they would be best off not learning it from know-it-alls who tell you whoppers, such as that SEO is a scam or that junk content is king.

Apriori Beauty: The Company and Its Products

Apriori Beauty was founded in 2009.  Candace Keefe, who founded the company with Susan Tweelman and Elizabeth Vervynck, had previously worked for Arbonne, another MLM company I have reviewed here on this site.  The Apriori Beauty products consist mostly of skincare products aimed at women who want to look younger, although you will also find the occasional haircare product and weight loss supplement among the Apriori Beauty products.

My biggest disappointment in the results of my search for Apriori Beauty reviews was the clear lack of awareness of the principles of SEO on the part of the writers and publishers of said Apriori Beauty reviews, but this disappointment was followed closely in second place by the fact that the Apriori Beauty reviews I did find seemed to repeat uncritically the flimsy science and seemed to operate on the assumption that every grandma wants to spend her disposable income on making herself look less like a grandma.

The Apriori Beauty Compensation Plan

The first thing I want to know about any MLM compensation plan is what the names of the leadership levels are, and the leadership level names in the Apriority Beauty compensation plan are, admittedly, a bit dull.  The leadership levels in the Apriority Beauty compensation plan are, from lowest to highest, Independent Consultant, Senior Consultant, Manager, Executive Director, Silver Director, Gold Director, and Platinum Director.

A starter kit, which you order as one of your first steps to becoming an Apriori Beauty consultant (the company does not use the abbreviation ABC for the distributors of Apriori Beauty reviews, because the son of educators cannot resist acronyms) costs $49 according to the Apriori Beauty website and $79 according to a published summary of the Apriority Beauty compensation plan, which, in either case, is quite a modest sum compared to the startup costs associated with some other MLM distributorships.

Like many other MLM compensation plans, the Apriority Beauty compensation plan is based on the sale of Apriori Beauty products as well as recruitment of other Apriori Beauty consultants and team sales volume.  The Apriority Beauty compensation plan includes the following ways to make money:

  • Retail commissions- As a commission on your own sales, and regardless of your rank in the company, you get a 20% commission on all the products you sell. When you sell more than $100 of merchandise in a single week, you get an additional 10% commission on all but your first $100 of merchandise for that week.  For example, if you sell $130 in one week, your commission will be $29.
  • Power Bonuses – These are commissions on business starter kits bought by people in the first three levels of your downline.
  • Downline Production Bonuses – You get an 8% commission on the personal sales of each person in the first three levels of your downline team.
  • Manager Personal Group Bonuses – When you reach the Manager level, you are eligible not only for Downline Production Bonuses, but also for commissions on the sales made by your entire downline team, not only the people in the first three levels.
  • Director Bonuses – Once you reach the Director level, you get bonuses based on rank promotions achieved by members of your downline team.

Advantages and Disadvantages


  • At the very least, seven out of eight Apriori Beauty products are not nutritional supplements.
  • Of the few Apriori Beauty reviews I was able to find, they almost unanimously spoke highly of Candace Keefe, the founder of Apriori Beauty. There are many MLM founders with memorable personalities, and most of them do not have such a good reputation for being easy to get along with and making good decisions in business. Many of them are polarizing figures, if not outright creeps who are so creepy they could make a whole army of doppelgangers run away in fear.
  • The Apriority Beauty compensation plan lets you keep your leadership rank indefinitely after you qualify for it the first time. This news will come as a huge relief to people who have dealt with other MLM compensation plans where you have to constantly requalify for leadership ranks in order to be eligible for their associated perks.  That usually means ordering far more merchandise for yourself than you can ever use, which is probably how you ended up with so much MLM stuff piled up in your basement, isn’t it?  Don’t try to deny it, because fungi don’t lie.


  • Apriori (actually spelled as two words “a priori”) is a philosophical term that refers to knowledge arrived at through deduction (the philosophical equivalent of geometric proofs) rather than being based on observation. If the company was named by someone who knows how little empirical research is behind the design of the types of beauty products sold by MLM companies, then that person is cynical indeed, much more cynical than the average grouch.  (I am indebted to my friend Trevor, the most knowledgeable college dropout I have ever met, for teaching me the definition of “a priori” and a great many other philosophical terms.
  • You don’t have to look very hard to find flimsy science describing the Apriori Beauty products. One Apriori Beauty review I read listed one of the things that Apriori Beauty products can repair as “mitochondrial cells”.  That would be fine if mitochondrial cells existed.  Rather, mitochondria are organelles found in all cells in the human body; organelles are the organs of a cell; thank you sixth grade science teacher who made every student make a model of a cell, and thank you students who made your cell models out of Funfetti cake.  Selling a product that can improve the health of mitochondrial cells is like selling a product that will improve the health of esophagus people, not that I would put it past the MLM industry to do that.
  • The Apriority Beauty compensation plan does look a bit pyramid shaped, with all those commissions on commissions on commissions.


As I am a dude, I am admittedly probably not who the three ladies who founded Apriori Beauty had in mind to be an Apriori Beauty consultant, so, admittedly, my Apriori Beauty review is written from an outsider’s perspective.  With that being said, the Apriori Beauty business opportunity looks to me like just another workout on a hamster wheel.  There probably are a lot of women out there who want to look young, but the 99% don’t have money lying around to spend on overpriced MLM merchandise that will rejuvenate their non-existent mitochondrial cells, and the 1% can afford Botox, face lifts, microdermabrasion, or whatever else it is that the grandmothers of the 1% do.  If your grandma really wants to own her own business, it’s a better idea if you spend your spring break teaching her the basics of SEO.  By the time spring break ends, she will be a few steps ahead of the folks at Apriori Beauty.


Which philosophical terms do you hate it when people misuse?  Schedule a call with me, and we can have a whinge at the expense of people who misuse them, and while we’re at it, I can share my strategies for making your home business successful.


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