Introduction to BeautiControl MLM Compensation Plan
In case you are new to Notebook Crazy, our purpose here is to review as many multi-level marketing (MLM) companies as possibly so that you can decide how best to proceed with the best ones and which ones not to touch with a ten-foot pole. Unless you are a complete neophyte when it comes to MLM, you have probably noticed that more than a few of them deal in cosmetics, including BeautiControl, the MLM company I will be reviewing today. As I am a dude, I like to start each of these make-up-centric MLM reviews with a shout out to a dude who is known for wearing make-up. This time I choose Marilyn Manson.
There was a time in my life when I considered Marilyn Manson my mortal enemy. As I have mentioned before on this blog, when I was a teenager in the 1990s, I had a passion for classic rock. I even wrote what would now be called a classic rock blog, even though that term didn’t exist in the 90s. While I was doing this, a good number of the kids in my high school were busy listening to Marilyn Manson, and, to put it mildly, I couldn’t see what all the fuss was about. They acted like Marilyn Manson invented outrageous stage outfits and male make-up and being weird as an artistic statement, but I, Brad the classic rock blogger, knew better. Marilyn Manson wasn’t doing anything that other rockers before him hadn’t done before, and in a more listenable way, in the 70s. Marilyn Manson wasn’t more creative than David Bowie, may he rest in peace. He certainly wasn’t more creative than Peter Gabriel.
Marilyn Manson was born Brian Hugh Warner, which is the least intimidating name in the world.He grew up in Canton, Ohio, which isn’t too far from here, and he got interested in the taboo and transgressive side of music and art. He moved to Florida, where there was a burgeoning goth scene, which I never understood until recently. I have only been to Florida for MLM events, and it seems like a paradise. The weather is so warm that, on Christmas Day, people put on their bathing suits and sit on lawn chairs in their front yards. The terrain is so flat that all the Floridians I met there thought it was weird that I used my parking brake. Speaking of parking, absolutely every residential and commercial building in Florida has a parking lot or parking garage, so you don’t even have to parallel park on the driving test in order to get a driver’s license. There are palm trees and sea breezes and wading birds and feral iguanas and alligators, and what’s not to love? To hear people who grew up there tell it, though, it is just as alienating to live in Florida as anywhere in the Midwest, and to make matters worse, most supermarkets in Florida don’t even have Vernors.
While researching this article, I looked on Wikipedia to see what Mr. Brian Hugh Warner is up to these days, and I fully expected to find that he is an insurance salesman in Arizona or something. I expected to find him living a quiet life with his 2.2 children, trying to live down the whole Marilyn Manson thing. But I was wrong. It turns out that, while Mr. Manson decided that he had enough of the music business by about 2004, he has been involved in all kinds of projects, some more commercially oriented than others, from painting to marketing absinthe and even marketing energy drinks. The young Brad, the one who wrote the vitriolic classic rock blog, would have a conniption fit if he heard me say this, but I started to see myself in Marilyn Manson. I understood why he did all those things, the stage persona, the absinthe, the visual art thing. He did it to get away from the boring suburban life of Canton, Ohio or Broward County, Florida. I thought about myself and my long quest to avoid having a “real” job. The 9 to 5 scene will destroy your soul sooner or later. You need your imagination. You need to try new things. That is what turned Brian Warner into Marilyn Manson, and it is what led you and me to multi-level marketing. There is one big difference, though. Marilyn Manson has a lot more disposable income than I do, and he has a lot more disposable income than you do.
BeautiControl and Its Products
BeautiControl styles itself as a company specializing in luxury cosmetics and skin care products. In reality, as with so many MLM companies, they are just regular cosmetics and bath products. You can find products that are just as good at Wal-Mart or Target or online. But it gets even worse. BeautiControl wants you to market its products by hosting spa parties that last an hour or more. Its website even shows you various themes you can choose for your spa parties. You supposedly gather 6 to 8 of your friends to be pampered for an hour and be pressured to buy cosmetics and skin care products.
I don’t know about you, but I don’t know any women who is able or willing to make time for a spa party so that her so-called friend can push her to buy expensive make-up. Most of the women I know would rather be at a tailgate party than a spa party. At almost every tailgate party I have been to, females accounted for less than half of the attendees, and almost all the women at the tailgate party were wearing makeup, but they probably spent five to ten minutes putting on their makeup and then headed out for four hours or more of beer, burgers, baked beans, and mixed gender camaraderie. My sister-in-law always talks about the first time she really felt like she was part of our family. It wasn’t on her wedding day, it wasn’t when my brother proposed, and it certainly didn’t involve my mom taking my sister-in-law to a spa party at our house to be pampered and hit up for money. It was when my brother invited my sister-in-law to participate in the annual Memorial Day paintball game, which is a family tradition. Every year, my mom, dad, brother, aunts, uncles, cousins, and various relatives related to us by marriage get together to fire paint at each other, and it’s the most fun thing ever. My sister-in-law wouldn’t miss the paintball game for anything; the only year when she didn’t play was when she was pregnant with my niece. She didn’t miss the game when my nephew was only about two months old; she had her mom babysit the kids and came out to play paintball with her in-laws. (I should go on record to say that I usually only played one mixed gender paintball game per year. Most of the others are with a group of male friends.) All this is to say, the women I know don’t need to be pampered to have fun. There are women here in the Midwest who enjoy watching makeup artist videos on YouTube and trying out the techniques on their friends, but this is almost invariably done on a shoestring budget, or else it wouldn’t be fun. It’s something you do on the days when you’re too broke to go to Taco Bell.
So good luck gathering six to eight high maintenance females for a spa party. For the effort and expense it requires, you might as well invest in a Petsuchos. At least your Petsuchos won’t tell you it’s on a diet when you try to feed it the cocktail meatballs you spent all day cooking.
BeautiControl Compensation Plan
An identifying aspect of MLM companies is that they have a networking aspect is that you pay to become a sales representative, and you earn a commission on the products you sell. (It costs $89 to join BeautiControl.) You also recruit other sales representatives, and they recruit other ones, and so on. This is your downline. You get commissions on your downline sales, as well. Your downline sales are also a factor in determining your bonuses and promotions. Every MLM company determines bonuses and promotion differently.
BeautiControl has twelve levels of marketing representatives, and the formula for determining promotion is notoriously complicated. I am not sure what the levels are called, perhaps Trust Fund Baby, Double Trust Fund Baby, Triple Trust Fund Baby, Spoiled Brat, Silver Spoiled Brat, Gold Spoiled Brat, Platinum Spoiled Brat, Trophy Wife, Diamond Trophy Wife, Blue Diamond Trophy Wife, Pink Diamond Trophy Wife, and Bridezilla. To make matters worse, BeautiControl has a “stair-step breakaway” system, which means that when someone in your downline gets promoted to a certain level, you no longer earn commissions on their sales. For some reason, this model seems to be most common in MLMs that actively target women, such as the ones that sell make-up. I’m not sure why they do this, because it is the kind of thing that gives MLM a bad name. I don’t know if MLM companies think that women are impervious to feelings of betrayal, or if it is the reverse, that they derive entertainment from inciting women to gain each other’s trust and then act contrary to each other’s interests. Remember that show Elimidate that was on in the early 2000s?
Advantages and Disadvantages
- BeautiControl is owned by Tupperware, which is a well-established company, so you probably don’t have to worry about the company folding unexpectedly.
- If you know six to eight people who are so lonely that they have nothing to do but come to one of your spa parties, BeautiControl gives you a chance to alienate them. They will probably still be lonely afterward, but at least they will know whose party they don’t want to go to.
- This is not the economic climate to be selling luxury products. Your friends won’t fall for it.
- The stair-step breakaway thing just sucks. There are no two ways about it.
BeautiControl sells sales representatives and customers an opportunity to play at being rich, which is absolutely not a sound business strategy. If you ran up credit card bills working for one MLM company, paid them off with a personal loan, charged your card up again with merchandise from another MLM which is still sitting in your basement (share this article if you feel me), then selling ordinary products at luxury prices at spa parties is not the answer to your problems. People go into MLM because they are broke or because they have no free time because they have to work constantly in order to avoid being broke. The luxury spa vibe is the last thing anyone needs. If you are a woman and you care about helping yourself and the other women in your life get ahead financially, you are better off staying at your 9 to 5 jobs or homeschooling each other’s kids and divvying up the products you buy in bulk with your extreme coupons. The world doesn’t need more wannabe princesses. It needs more financially literate people like you.
If you are an MLM veteran and you are tired of people making you pay just to hear advice, this time I will pay you to listen to my advice. Call me to find out what you can do to get the most out of MLM.