≡ Menu

Life Shotz MLM Compensation Plan Review 2.0


Introduction to Life Shotz MLM Compensation Plan

One of the things that has kept me active in the multilevel marketing (MLM) industry, despite all its flaws, is the opportunity it provides for me to go on road trips, usually with my dog Floyd or with my friend the other Brad, who runs this site with me, or sometimes with both.  Despite the ridiculous sales pitches, despite the basement full of overpriced vitamin supplements and fungus coffee, and despite the mind-numbing home sales parties, I can’t seem to kick the MLM industry to the curb because every MLM conference, no matter how cheesy and patently false its content may be, is at the far end of a road trip.  I have driven through the deserts of the American Southwest at night, feeling like the first verse of “Hotel California” (minus the colitas, but that is a story for another day). I have driven through Florida, MLM Valhalla, on its capacious highways with all manner of river serpents lurking below.  Best of all, I have driven through the Midwest, my own home, finding no shortage of honest people who make no excuses about their love of carbs.

I love traveling by car through these United States, with their beauty and their quirks.  I have visited more than half of them, including many that I never would have had reason to visit if it weren’t for MLM.  I have experienced the sweetness and the sleaze of New Orleans.  I have felt the bitter cold of Chicago’s winter wind and the warmth of its people.  I have seen the glitz of Los Angeles and the broken dreams not far below the surface.  But I have never been to Idaho.

In fact, I have not even thought much about Idaho.  In the early stages of research for this, my LifeShotz review, I found out the company that makes Lifeshotz is based in Idaho, and the first thought that went through my head was this: I wonder if Idaho is considered part of the Midwest.  And this was coming from me, a Midwesterner who has taken all manner of road trips through the Midwest.  One look at a map of the United States quickly solved that question with an unambiguous “no”.  Idaho is not part of the Midwest; it shares a border with Washington state, Oregon, and British Columbia.  No state that borders a state that borders the ocean can be part of the Midwest.  Part of Idaho (the part where the LifeShotz main offices are) is even part of the Pacific time zone.  It was only the second time I had ever thought about the relative location of Idaho to other states.  The first time was when I read the Wikipedia article on the movie Napoleon Dynamite, which is set in southern Idaho.  The Wikipedia article says that the characters’ fondness for minced oaths (instead of actual curse words) is typical of southern Idaho, which has a large population of members of the Jesus Christ Church of Latter Day Saints, in which avoidance of profanity is part of the moral code.  Upon reading that article, I looked at a map and noticed that Idaho is directly north of Utah.

When I found out that Life Matters (the company that makes LifeShotz) is based in Idaho, I hoped to pepper my LifeShotz review with some interesting pieces of information about the state that satisfies so many of our cravings for French fries, tater tots, and loaded potato skins, but there were two things that really stood out to me.  First, I had never thought about what Idaho might look like, but it is really beautiful.  Those mountain lakes are as pleasing to the eye as any of the 10,000 lakes in Minnesota.  Second, I had never once thought about whether the word “Idaho” might come from, but the answer to that question could easily serve as a metaphor for the entire MLM industry, or at least the nutraceutical part.

The first the English language ever heard of the word “Idaho” was in the 1860s, when George M. Willing, an unelected delegate to the U.S. Congress, one who wielded considerable influence despite never having been elected, suggested “Idaho” as a name for the territory that would eventually become the U.S. state that everyone associates with home fries, mashed potatoes, and the uppermost layer of shepherd’s pie.  Willing claimed that the word was a phrase in the Shoshone language that meant something like “Behold! The sun has appeared!”  This got repeated in the media and in textbooks for well over a century, despite that Willing, who died in 1874, admitted during his lifetime that he had simply made up the name.  Some say they even heard Willing admit that he named the territory after a girl named Ida.  Of course, there are other possible etymologies for the name.  It may come from a Nez-Perce word for a confluence of rivers, or it may be derived from a Plains Apache word meaning “enemy”.  In any case, all it took was someone saying like he meant it, and now there are about a million people, as we speak, who have Idaho driver’s licenses in their wallets.

If a claim based on scant evidence can name one of the 50 states (albeit one that is in the 22nd percentile for population density), you had best believe that nutraceutical MLM companies can stay in business despite flimsy evidence that there is anything special about their products or that there is much of any chance of distributors gaining financial freedom through their business model.  If I, a road trip enthusiast and general all around seeker of knowledge, could go 33 years without wondering about where the name of the state of Idaho comes from or even being curious enough to look up pictures of it, it is no wonder that potential customers and distributors keep falling for unsubstantiated promises about MLM products and business opportunities.

LifeShotz: The Company and Its Products

The LifeShotz website still has the word “LifeShotz” in its domain name, but once you visit it, it is quick to let you know that the company has changed its name to Life Matters.  (The results of the Google search even say, and I quote, “Lookie.  Lookie.  We have a new name!”  That “Lookie.  Lookie” business reminds me a bit of the verbal style in Napoleon Dynamite, now that I think about it.)  It will not take me very long to describe the Life Matters products to you, because there are only two of them.  First of all, there is LifeShotz, a product line of vitamin supplements that you can buy in the form of capsules or powder packets to add to water.  The other product line in the inventory of Life Matters products is called LSVibe.  LSVibe is a line of (you guessed it) protein powders and meal replacement shakes.

LifeShotz Compensation Plan

If you are a veteran of MLM business opportunities, there are so many things about the LifeShotz compensation plan that will register as red flags.  I am not just saying this because I have a chip on my shoulder about nutraceuticals, even though I do have a chip on my shoulder about nutraceuticals; this is a sentiment that I have seen echoed in other LifeShotz reviews.  It only costs $59 to join the Life Matters business opportunity, but in order to qualify to make any money, you also have to buy a starter business kit, which costs a whopping $875.  Oh, but it gets worse.  As in so many other MLM compensation plans, the LifeShotz compensation plan contains a requirement in which you have to maintain active status in order to be eligible to receive any sort of compensation at all.  That does not sound so bad unless you have ever tangled with the MLM industry before.  If you have, you know that “maintain active status” is a euphemism for “autoship” or “buy products from yourself”, as, indeed it is in the LifeShotz compensation plan.  Specifically, in order to maintain active status in the LifeShotz compensation plan, you either have to generate a sales volume of 185 per month, or else autoship $100 of Life Matters products to yourself every month.  Think about how many vitamins you can take in a day or about how much you enjoy meal replacement shakes, and you will see how this autoship requirement can quickly lead to piles of protein powder in your basement that rival the Rocky Mountains in height.

And then there is the issue of the market for nutraceuticals being oversaturated.  If I had a dollar for every MLM company that claimed its vitamin supplements would help you sleep better and maintain a healthy weight and make your kids pay attention in school and stop fighting with each other, I would have more money than most people will ever earn with the Life Matters business opportunity or almost any other business opportunity.  If I bought an elite membership to the MLM Skeptics’ Club, where you get $5 for every MLM company that promises its nutraceuticals will solve your problems, I would probably have enough to buy a Life Matters starter kit.  But if you have ever dealt with MLM before, or even if you just Googled “Syd Barrett fungus” when you were bored at work one day, ended up on Notebook Crazy, and clicked through a few of my riveting MLM reviews, you can probably guess where this is going.  Life Matters products are really nothing special.  But don’t take it from me.  Any other LifeShotz review will tell you the exact same thing.  Surprisingly, the ingredient in Life Matters products that gets the greatest amount of good press for its role in weight management is stevia, the natural artificial sweetener.  But you don’t need to get mixed up in the autoship requirement, the binary compensation plan, and all this other MLM BS just to get your hands on some stevia.  You can just head to your local supermarket, walk to the baking needs aisle, and pick up a box of stevia from right next to the Splenda, above the powdered sugar, and below the rice flour, coconut flour, and chickpea flour.

Advantages and Disadvantages


  • We have established in other reviews here on Notebook Crazy that each of us has placebo receptors somewhere in our brain, and no two people’s placebo receptor are alike. There is a possibility that someone in your warm market has placebo receptors that respond to ordinary vitamins and protein powder from Idaho in such a way that they do not respond to ordinary vitamin supplements and protein powder from Utah, Hungary, the Philippines, or wherever else.  If such a person is in your circle of acquaintances, then by all means, autoship Life Matters products to him or her.


  • As has been pointed out in LifeShotz reviews elsewhere online, Life Matters engages in fuzzy science to promote its products. This is not to single out Life Matters products, because there are plenty of other MLM companies that do this, but it is worthwhile just to continue buying your old favorite supermarket vitamins instead of having expensive Life Matters products autoshipped to your home.
  • It is usually difficult to break even with MLM compensation plans, but the starter kit price and autoship requirement in the LifeShotz compensation plan are really steep, perhaps steeper than the Rocky Mountains.


There is nothing about the Life Matters business opportunity that justifies getting involved with it.  Stick to your supermarket vitamins and your supermarket stevia.  If you have $875 burning a hole in your pocket, go on a road trip to Idaho.  I guarantee it will be a lot more fun than selling nutraceuticals.

Hey, Idahoans, all 1.65 million of you!  What am I missing out on my never having been to your scenic, sparsely populated state?  Schedule a call with me, and you can fill me in on the details, and I will fill you in on how you can make your home business profitable.


{ 0 comments… add one }