Introduction to My Lead System MLM Compensation Plan
Cooking shows try my patience in ways that few other types of entertainment can, and it is not because of my short attention span. In fact, a strong case can be made that I do not have a short attention span at all. If I did, it would not be possible for me to focus on my current project, my quest to review every multilevel marketing (MLM) business opportunity out there, for as long as I have. I started this project right after Christmas, and I am still going strong, even though we are well into Paintball and fly fishing season. This is not the first time I have ever stuck with a project that required sustained attention; when I was in high school, I used to write a blog (actually, they were called e-zines in those days), and I stuck with it for more than two years. My blog, Classic Rock Ragnarok, consisted of me writing about songs, albums, and rock band lore from the classic rock era. I got most of my information from books I borrowed from the public library and the booklets of CDs I also borrowed from the library. I discovered, in typical long attention span fashion, that if there was a song I really liked based on hearing it on the radio, it sounded even better in the context of the entire album, even if the album itself contains plenty of lyrics, melodies, noodling solos, and sound effects that are nothing to write home about. If you think that sounds tedious, doing Internet research in the 90s was really tedious. Search engine optimization (SEO) was in its infancy, and the websites that contained valuable information about rock music tended to be labors of love, a site devoted to the writer’s favorite band or his attempt to classify and evaluate the rock music canon as a whole. While these sites were plenty interesting to read (a version of the one that points out every “anomaly”, that is, tape edit, unintentional piece of studio chatter, or audible guide vocal, on every recording the Beatles ever made, is still available), they tended to provide what would today be called a lousy user experience. The writer would customize his page with the colors of his choice, such that it might be yellow text on a royal blue background or some such, and there would be un-pausable animations of dancing Grateful Dead teddy bears or floating Pink Floyd pigs that, if you tried to read under them, would make even a roller coaster enthusiast feel motion sick. The only way to read them without getting dizzy was to cover up the parts of the screen where the animations were located with your hand. And they took forever to load. (Kids, ask your parents about the pre-Google Internet.)
I don’t hate food, especially not if that food is in the form of a garlic knot or is served at Oktoberfest. I don’t usually hate it when people talk about cooking in real life, either. For example, my brother Bryce is a great cook. The other Brad (the cofounder of Notebook Crazy) and I went to a cookout at his house last night. As the steaks were about to go on the grill, he served us some appetizers that he had made the previous day, namely meatballs stuffed with feta cheese. As he grilled the steaks, Bryce held forth about how he had once tried to make this same meatball recipe, except with gorgonzola cheese instead of feta, but that, while the gorgonzola has a bolder taste, its texture is less conducive to meatball filling than feta. He talked about how he had arrived at the proportions he used of beef, pork, and veal, and how the meatballs would be different if he had used each of those meats exclusively. He told us which ingredients he had omitted on account of the fact that the other Brad has not ingested a non-beer complex carbohydrate since 1998.
I don’t even hate cooking. I just hate the vast majority of video content in which people try to tell me how to do it. Nothing annoys me more than when people on cooking shows ooh and aah and smack their lips about food that I will never be able to taste because I am not seeing the actual food, but rather pixels of it. And then each of the celebrity chefs fills a portion of his or her show with what I can only describe as shtick. The only thing worse than professional cooking shtick on television is amateur cooking shtick on YouTube. Few things are less helpful to an inexperienced cook than when the cook in a YouTube video about meatballs prefaces her demonstration with a spiel about how she rarely eats meat but is only making these meatballs because of popular demand.
And then I discovered the YouTube videos that can teach even a grouch like me to cook. In fact, even a grouch who has a much shorter attention span than mine could learn to cook from these videos. For the sake of convenience, I shall refer to these as concise cooking videos. You never see the cooks’ faces, nor hear their voices. The video typically starts with an image of the finished dish, with its name written across the screen in post-production. The next part shows the ingredients assembled, with their names listed on the screen one by one. Because it is a video, you can pause to look carefully at any of the ingredients you wish. Then, each of the steps is listed in a single sentence, while the cook’s hands demonstrate that step. When relevant, a phrase appears on the screen telling you how long to continue a certain step before moving on to the next one.
Creator of the 90-second video about the Moroccan chicken with green olives, I salute you. It turned out excellently, even though I did not use preserved lemons, since they are hard to find in my little corner of the Midwest. It turned out so well that I called the other Brad and asked him to come to my place and eat with me, even though it meant that, as per the terms of the bet that we made at New Year’s, I would have to supply him with as much diet Vernors as he could drink.
It took me a total of about 40 minutes to cook the chicken, but everything I needed to know could be expressed in 90 seconds of virtual silence and what probably amounts to less than a page of text. Whoever made that video has mastered the art of being concise and straightforward, which is very important in instructional materials. This is the point that I most strongly wish to drive home in this My Lead System Pro review. People who have experience with MLM know that MLM instructional materials tend make up for in long-winded fluff what they lack in substance. People who do not have experience with MLM, consider yourselves lucky.
My Lead System Pro: The Company and Its Products
There is an old adage in the MLM industry that product-based MLM companies make their money not from the sale of products but from the sale of training materials. The My Lead System Pro business opportunity markets itself to people who are already in the clutches of one or another MLM company, already racking up debt on autoship purchase of products in order to maintain their active distributor status or their leadership rank. I guess you could classify it as a business tools MLM, since there are plenty of those (Iguana Biz is a business tools MLM I recently reviewed on this site, but there are also many others). I think of My Lead System Pro business opportunity as something of a para-MLM, a business that can only exist because so many other MLMs have already enrolled so many other distributors. These distributors are getting nowhere by following the advice in the training materials that are part of their original MLM business (the My Lead System Pro reviews I read tend to refer to this as the “main business” or “primary business”, but I shall call it the “fungus coffee debacle” for the sake of convenience), so they have signed up for the My Lead System Pro business opportunity in the hopes that its business tools and, yes, training materials, will be more helpful in making their fungus coffee debacle business more profitable. I think of the My Lead System Pro business opportunity as being like those canteens that sprang up in gold rush towns in the 19th century or like the many souvenir stands on the pilgrimage route to Santiago de Compostela in the Middle Ages, in that it is a business targeted directly toward people who are engaged in a particular pursuit.
There are two different My Lead System Pro memberships you can buy. The more expensive one costs upwards of $1,400 per year, and it gives you access to the entire archive of My Lead System Pro training videos, every video made by My Lead System Pro since 2008. Almost all the My Lead System Pro reviews I read agree that the videos are mostly hype and posturing, as is the case with most MLM training videos. They say that, in a 90-minute video, you get about 15 minutes of useful content, and the rest is repetition and filler.
The My Lead System Pro Compensation Plan
The My Lead System Pro website explicitly says that there is no My Lead System Pro compensation plan. It says that you do not have to be a My Lead System Pro member to sell My Lead System Pro products. (That sounds like an affiliate program to me.) Meanwhile, April Marie Tucker’s My Lead System Pro review says that the leadership levels in the My Lead System Pro compensation plan are Partner Leader, Pro Leader, Industry Leader, Master Leader, Global Leader, Galaxy Leader, and Universal Leader.
Advantages and Disadvantages
- The section of the My Lead System Pro website that introduces the full-time employees of My Lead System Pro has to be one of my favorite pages of any MLM website I have seen. The candid shots, without being gimmicky, give you an idea of what the employees of My Lead System Pro actually look like, and seeing the Fanale brothers on the website made me think seriously for the first time about going into business with one or both of my brothers. Plus, the captions under the pictures give you a clear idea of what each person’s role in the company is.
- The My Lead System Pro mascot is kind of cool looking. I think it is a skunk or a woodchuck, or possibly a badger.
- I thought “Industry Leader” had a nice ring to it, and then I saw “Galaxy Leader”. I want to be a Galaxy Leader, but not for $1,400 bucks.
- It takes some chutzpah to make an MLM company that deals almost exclusively in training materials, and it takes even more chutzpah to set the price of membership in this MLM company in the quadruple digits.
- According to numerous My Lead System Pro reviews, the My Lead System Pro training materials are no better than the training materials of other MLM companies.
If you are wondering how to make your MLM business successful, I have two suggestions, neither of which involves joining the My Lead System Pro business opportunity. First, I recommend common sense. Do the same things you would do to sell any other kinds of products. Concentrate on product sales instead of recruitment. Sell your products online unless the MLM explicitly forbids it. If that does not work, cut your losses. There are plenty of other ways to make money outside the 9 to 5-osphere.
To find out more about the various ways to make money outside the 9 to 5-osphere, schedule a call with me.