Introduction to Traffic Authority MLM Compensation Plan
Ever since a few days after Christmas, I have been on a quest to review as many multilevel marketing (MLM) business opportunities as I can, and in the process of researching all these MLM companies, I have found out quite a few new things, but some of the stuff I read while researching this Traffic Authority review really surprised me, even after everything I have seen. To give you an idea of the extent to which I have seen it all in the world of MLM, the ingredients from the plant kingdom that have been promoted as superfoods that will make you both healthy and rich if you distribute them through an MLM business model include everything from green tea and the common blueberry of Fourth of July desserts to pomegranates, acai berries, goji berries, the lovely Miss Mangosteen and the stinky cheese fruit of the South Seas. And that is only counting the plants. Don’t even get me started on the algae (often referred to by the euphemism “sea vegetables” in MLM speak), the royal jelly, the fungi (even I once fell for a fungus MLM scheme, but that is a story for another day), the coral calcium, and the plankton. I know that some types of plankton belong to the plant kingdom while others belong to the animal kingdom, but in typical MLM fashion, the plankton MLM websites, testimonials, and reviews are too busy rattling off propaganda about the supposed nutritional and financial benefits of plankton to ever specify whether the plankton in question is phytoplankton or zooplankton.
My antipathy toward nutraceutical MLMs is well known among readers of Notebook Crazy, but the more MLM reviews I write, the more I realize that the MLMs that steer clear of your digestive system are hardly any better than the nutraceutical ones. These days, the mere mention of lotions, cosmetics, costume jewelry, and even roadside assistance is enough to ruin my mood. It is only occasionally that you find an MLM company that has its distributors selling something interesting, like gold bullion for the common man or contraptions that allow you to press your own cannabis oil to make your own pot cookies. It is slightly more common to find MLMs based on things that are useless, but which deserve a few points for originality, like those hologram patches, magnetic mattresses, and my personal favorite, the magic wand that zaps your food into improving its nutritional value.
MLM companies that deal in Internet business tools account for a considerable number of the MLM companies I reviewed, but when I was researching this Traffic Authority review, I noticed a lot of language on the Traffic Authority website about buying high quality traffic for your site, so I decided to read a little bit more about what exactly it means to buy traffic and to buy clicks. (Of course, the Traffic Authority website does not explain this clearly.) What I found out was a bit disturbing.
If you have a business, of course, you want as many people as possible to know about your business and its products, and if you have a website, you want as many people as possible to visit your website. (For the duration of this Traffic Authority review, I will refer to visitors to a website and viewers of an advertisement as “traffic”.) There are a number of ways to draw people’s attention to your advertisements or the content of your site. First, as an advertiser, you can pay the administrators of websites to display ads for your products on their site. You can pay them a flat fee, or you can pay them a certain amount (usually a very small amount) for each time someone views the page of their site that contains your ad. As the administrator of a website, it is in your interest to employ the principles of search engine optimization (SEO) to get as many people to notice and visit your site, whether it is because an advertiser is paying you to get more visitors (that is, more “clicks”), or whether it is just because you want to get your own message out to as many people as you can.
Of course, there is a whole industry out there dedicated to selling web traffic, and it is as sleazy as it sounds. The less sleazy end of it involves SEO and the simple act of posting ads on websites. Slightly sleazier than that is the “around the web” section that appears at the bottom of many websites. You find clickbait headlines that are meant to entice you to click on the website of someone who paid dearly to have the administrator of the original site you were reading post their clickbait on their site. The Taboola company is a leader in the “around the web” clickbait industry. If you scroll down below the main articles on many fluff news sites, such as sites that post trivia and pop culture news, you will see that there is an “around the web” section, and that some of the links in that section say that they were posted by Taboola. Even then, those kinds of arrangements are not actually selling clicks; they are selling the potential for clicks. When companies actually sell clicks, one of two things happens. Either, they upload their clients’ ads to penny gig sites, where enterprising people who are willing to click for pennies view them. (In those cases, a human being is actually being paid to click on an ad. People who have experienced MLM will probably agree that it is slightly less demoralizing to click on ads for what amounts to less than minimum wage than it is to attempt to sell fungus coffee to your acquaintances for what amounts to less than minimum wage.) In the sleaziest of cases, the click sellers just post their clients’ ads in inconspicuous places on your computer, such as in a window that opens up behind the one you are viewing. While you watch a movie on Netflix or read a news story on Yahoo, invisible bots are clicking on ads in invisible windows on your computer, for a fraction of a penny per click. (It is creepy to think about all the bots and invisible windows on your computer, just like it is creepy to think about all the bacteria and fungi in your body, but in both cases, it is just part of life. Actually, maybe the clicking bots are creepier, because it makes you feel like you have a doppelganger who is even more addicted to screen time than you are.) This is a rip off for the clients who pay for these clicks, because human beings, who can actually choose to buy stuff, are not seeing their ads. As you can see, actually paying for clicks is a big waste of money, whereas paying for the potential for clicks is just a logical part of promoting your business.
The Traffic Authority: The Company and Its Products
The Traffic Authority is a company that sells Internet traffic (see above for how sleazy that is), as well as selling business tools geared toward people whose businesses exist mostly or entirely online. The Traffic Authority website lists several Traffic Authority products: actual Internet traffic, which it claims always comes from North America, as well as an array of Internet business tools, including email capture pages, link trackers, split testing software (which allows you to measure the effectiveness of different versions of your website), popups, timers, and exit pages. Of course, it uses an MLM business model to sell its products. A number of the Traffic Authority reviews I read mentioned that all of the business tools sold through the Traffic Authority business opportunity are very basic business tools, and that you can find most of the products free online, or else for a very low price.
Traffic Authority reviewers also frequently pointed out the prominent role of training materials in the Traffic Authority business opportunity. I have mentioned in other MLM reviews that I have written for this site, that most MLM training materials consist almost entirely of fluff, and that they are hugely expensive. I once saw a YouTube video by a former MLM distributor who said that the way that MLMs make their money is much less through the sale of products than through the sale of training materials; they inflate the prices of the merchandise, but they really inflate the prices of the training videos. I do not remember the name of the person who made that YouTube video, but I could not agree with him more. You see the training materials front and center in the Traffic Authority business opportunity. Furthermore, some Traffic Authority reviews pointed out that the Traffic Authority promotional videos are even more full of hype and full of out of date tactics than most.
But none of the above red flags even touches on the most sinister thing about the Traffic Authority business opportunity. Player’s Money, which is one of my favorite MLM review blogs (except for the reviews that crow about the health benefits of this or that nutraceutical) pointed out that the founders of Traffic Authority business opportunity, whose names are Greg Chambers, Chad Stalvey, and Doug Wellens, have previously joined forces in several other MLM projects, including the notoriously scammy Internet Leverage System. The Player (the pseudonymous author of Player’s Money) compared the Traffic Authority products to the products offered by Infinite Leverage and found that they are virtually identical. He is not the only Traffic Authority reviewer to suspect that the Traffic Authority business opportunity is a front for Internet Leverage.
The Traffic Authority Compensation Plan
The Traffic Authority compensation plan document cannot be easily viewed or downloaded from the Traffic Authority website, which is a red flag. When you click on “opportunity”, you are prompted to “click here to get started”, and then you get a popup window to create a free account. I know that that is better than making you pay to see the Traffic Authority compensation plan (yes, there actually are MLMs out there that would stoop to that level), but it is still not at straightforward and honest as actually publishing the compensation plan document where anyone interested can read it. What I found out about the Traffic Authority compensation plan I learned from reading other Traffic Authority reviews. It’s pretty sleazy. Before you can sell any given membership package, you have to have bought one of it for yourself, and some of the memberships cost over $1,000. The first six memberships you sell, you get half the commission, and your sponsor gets half the commission. Beyond the first six memberships, you get 80% and your sponsor gets 20%.
Advantages and Disadvantages
- Traffic Authority products are not nutraceuticals, and no one is claiming that they cure cancer and ADHD.
- Best case scenario, the Traffic Authority business opportunity sells overpriced products wrapped up in lots of hype, which is quite sleazy. Worst case scenario, the Traffic Authority business opportunity is a front for an MLM company called Infinite Leverage, which is even sleazier.
- Buying Internet traffic is not a financially sound choice, even when MLM is not involved.
After reviewing so many different MLM companies, it is hard to say what my least favorite kind of MLM is. I am not sure that anything can unseat MLMs that use home sales parties to sell products and recruit new distributors as my least favorite, but MLM companies that are a front for other MLM companies definitely deserve a place somewhere in the hall of shame. Stay away from the Traffic Authority business opportunity. If you really want to waste your time online and feel like you are making money, you would be better off clicking on ads for a penny per click on a penny gig site.
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