Introduction to Ariix MLM Compensation Plan
So, it appears that Punxsutawney Phil did not see his shadow this year, because the weather is starting to get warm enough to do something besides sit on my keister in the basement of my house, but don’t worry; I am not going anywhere until I finish my quest to review all the multilevel marketing (MLM) companies I can find. Today, for your reading pleasure, I present to you my Ariix review. If you have been following Notebook Crazy, you know how I feel about nutraceuticals, so you can imagine the steam that started coming out of my ears when I found out that the company I was going to review today is yet another nutraceutical company. If you have not been reading Notebook Crazy, and you just ended up on this page because you Googled “is the moa extinct”, I will fill you in. I hate nutraceuticals, and in the MLM industry, they are as numerous as the stars in the planetarium. I have written a lot of rants and screeds on this blog about how silly the vitamin supplement industry is, and recently, I even took aim at the breakfast cereal industry, but before I sat down to write my Ariix review, I decided to take a few deep breaths and try to put things in perspective, lest someone accuse my blog of being funded by Big Junk Food. So here is something of an apology, my own rebuttal to all the things I said in anger.
Yes, you need vitamins in order to survive. It is easy for me to take that for granted, living in a time and a place where bread and breakfast cereals are fortified with vitamins and minerals, so every time I eat a McRib sandwich or a bowl of Cap’n Crunch, I am actually getting a good percentage of the vitamins and minerals I need. It is easy for me not to notice how sick you can get if you do not have enough vitamins in your diet. If you do not get enough vitamin A, you can get night blindness, which is like it sounds, a condition where you have an even harder time seeing in low light than other people do. In ancient Egypt, thousands of years before vitamin A had been identified, or before anyone had even invented the word “vitamin”, doctors recommended eating liver as a cure for night blindness. (We also now know that it is possible to overdose on vitamin A by eating too much liver, although it is much harder to overdose on vitamin A from supplements.) If you do not get enough vitamin C, you get scurvy, which is the inability to produce collagen; it can lead to loss of teeth and to uncontrolled bleeding. If you do not get enough vitamin D, you can get rickets, which is characterized by improper bone development, as well as muscle weakness. A deficiency of vitamin B1 leads to beriberi, a group of closely related diseases with symptoms ranging from pain and numbness to loss of reflexes and motor skills. All of these diseases can be cured when the patients are given vitamins, and today they are unknown except in areas of severe malnutrition. So I apologize for being so flippant. Vitamins really can save lives, and there really are people who do not get enough vitamins in their diet and would be much healthier with vitamin supplements than without them.
I salute the physicians and researchers who discovered vitamins and all the people, past and present, who have made an effort to see that everyone in the world has access to food with enough vitamins. This does not change my firm belief that MLM home parties and constantly badgering your warm market to buy expensive vitamin supplements are not the way to make anyone healthier.
Ariix: The Company and Its Products
Ariix was founded in 2011, and it currently operates in the United States, as well as in several countries in Europe and in East Asia. Its founders, Fred Copper, Riley Timmer, Mark Wilson, and Jeffrey Yates, had all previously worked for USANA, another nutraceutical multilevel marketing (MLM) company. If you have been following Notebook Crazy, or even if you haven’t, but you know enough about the MLM industry to be disenchanted, that should raise a few red flags. The company was allegedly named after the Latin word for gold. I am no expert in Latin, but I have seen the Periodic Table of the Elements enough times to know that the Latin word for “gold” should have the letter U in it somewhere. It brands itself as “the opportunity company”, which sounds like a bit of an exaggeration, since the thing that all MLM companies have in common is that they sell opportunity.
The scope of Ariix products encompasses almost every corner of the nutraceutical universe. Ariix distributors can choose to distribute one or more of the company’s product lines. These are just some of the Ariix products you can find listed on the Ariix website:
- Nutrifii- The Nutrifii line of Ariix products consists of nutritional supplements, most of which are designed to improve the health of a particular system of the body, or rather, a certain combination of body parts, such as “Bones and Muscles” or “Heart, Eyes, Skin, and Lungs.” The Nutrifii products have typical nutraceutical names, like BioPro-Q, Restoriix, and Rejuveniix. The only one that really caught my attention was the nutraceutical beverage called, Moa, which, I discovered after numerous clicks and lots of scrolling, contains 34 superfoods. Neither the Nutrifii website nor any other part of the Ariix website would tell me why this super-drink shares its name with an extinct flightless bird.
- Slenderiiz- This is the product line devoted to weight loss supplements. These include your usual meal replacement shakes, as well as stuff that comes in a bottle with an eye dropper. I tried to read the details about these products, but none of my efforts to get the website to let me scroll down to the descriptions or get them to where they were not blocked by an advertising banner were successful, and I spent a good few minutes trying to do just this.
- Puritii- This is where things get interesting. In the spirit of the Tower Garden aeroponic garden you can find if you click all the way through the menu of the Juice Plus+ home page, Puritii is Ariix’s line of water purifiers. I admittedly walk around with a chip on my shoulder toward nutraceutical MLM companies, but every so often, behind all the expensive vitamin supplements and false promises is something actually useful, something that can help you save money over time.
- Reviive – These are personal care products such as shampoo, conditioner, body wash, and toothpaste.
- Priime – This line of Ariix products includes essential oil blends, as well as, puzzlingly, a coconut oil beverage. The oil blends are named Sentry, Calm, Escape, and Ice. They are made of the usual ingredients, such as rose, frankincense, and black pepper (yes, I have been reviewing MLM companies for so long that I now consider black pepper a “usual ingredient in essential oil blends, as opposed to just a topping for your omelet or mac and cheese, or something that you and your frat brothers try to inhale as much of as possible without sneezing), but there are also some ingredients that were new to me, such as Italian Neroli (made from the blossoms of blood oranges, Ravensara from Madagascar, and Helichrysum, a flower so pretty and so adaptable in terms of climate that I am surprised we don’t see more of it than we do around here.
- Jouve – These are skincare products with names like “brightening cream” and “tightening serum”.
The fact that there are so many different choices of product lines could be good or bad. If you really think you can find people who want to choose from a very small selection of essential oils, while your recruit is sure that the other parents in her PTA chapter are falling all over themselves to get some meal replacement shakes, then each of you can market to your own niche. On the other hand, more products mean more boxes of unsold MLM merchandise lying around in your basement.
The Ariix Compensation Plan
The Ariix compensation plan prides itself on being a hybrid of a unilevel compensation plan and a binary compensation plan. You get the usual discounts from buying merchandise on autoship. There are the usual incentives to enroll downline distributors and autoship customers. In the beginning, the Ariix company organizes your customers and downline distributors into two legs, and it pays you commissions based on the weaker leg, just like a binary compensation plan. After you have earned a certain amount of commissions, however, it lets you add additional legs. While I guess this is preferable to the binary structure, I still hold that it would be better if you could earn commissions on all your sales, like people do in businesses that aren’t MLM, instead of worrying about which sales belong to which leg.
And, of course, the Ariix compensation plan includes those elusive perks for people who reach the higher ranks in the company. There are bonus pools and luxury car bonuses, like you would expect.
Advantages and Disadvantages
- The Ariix website contains so little concrete information about its products that my quest to find out where the Ariix nutraceutical drink Moa got its name led me to the Wikipedia article on the moa, the flightless bird. I found out that, not only are all of the moa species extinct (bummer), but that it was the only flightless bird that had no wings at all, as opposed to just wings that were too small to carry its heavy body aloft. This means that the moa was to the ostrich, the dodo, and the kiwi what the snake is to the skink, the lizard, and the crocodile. Not only that, but I found out that the moa, when it was alive, lived only in what is now New Zealand. Had the Ariix website not been all style and no substance, I most likely would not have found these things out.
- The Ariix compensation plan, in all its detail, is available to be read online. While there is nothing terribly impressive about the content of the compensation plan, having it out there is plain sight is a lot better than the secrecy that surrounds some MLM compensation plans.
- I do have to give Ariix credit for originality with the Purifii water purifier.
- You have to click an inordinate number of times on the Ariix website and the websites of its brands, such as Nutrifii, to find out any details about the Ariix products. Considering that modern advertising revolves around catering to the short attention spans of consumers, this does not bode well for Ariix distributors trying to sell merchandise.
- Ariix products just are not very different from other MLM nutraceutical products. There is nothing to recommend them above the plankton and frankincense coolers of Forever Green or the vitamin juice without the vitamins of Juice Plus+ or any of the other MLM products out there competing for the last shred of good will toward you that your friends and relatives have left in their hearts. Another Ariix reviewer described Ariix as a “copycat company”. I could not have said it better myself.
- While the Ariix compensation plan does make it possible (but not easy) to earn your way past the binary structure, trying to make all those legs profitable sounds a little bit like wrestling with a squid or trying to dance the Lindy Hop when your partner is a millipede.
Yes, you do need vitamins in order to survive, but it is easy to get them without paying upline commissions or alienating your friends and family. The whole nutraceutical MLM industry would be best to go the way of the moa.
If you want to know how to make your home business profitable, schedule a call with me.