Introduction to Boresha MLM Compensation Plan
I’m sorry to be such a rain cloud, but it seems like every time I turn on my computer to review another multi-level marketing (MLM) company, I find out that another musician from the classic rock era has died. Last week, it was David Bowie, and this time it’s Glenn Frey of the Eagles. I have probably mentioned this before on this blog, but back before I got involved with the MLM scene, and before there was even such a word as “blog”, I was the world’s youngest classic rock blogger. Thank goodness my website (as blogs were then called) belonged to a version of the Internet that is no longer accessible, because the young me could be quite an idiot and a misanthrope when writing about classic rock. I never wrote about the Eagles. I don’t think I paid much attention to them. Of course, I heard their songs on the radio, but they weren’t on my list of bands I loved and that could do no wrong in my eyes, and they weren’t on my list of bands I hated.
Even though my classic rock blogger days are long gone, I am still a sucker for books and documentaries about music, so even though I was never sufficiently into the Eagles to own one of their records or CDs, I did watch that long documentary about them last winter when it was on Netflix, and they were among the big cast of characters in the book Hotel California by Barney Hoskyns. The book talks all about the music scene in Los Angeles in the early 1970s. Fun fact: Most of the Eagles were from the Midwest. Glenn Frey, may he rest in peace, was from Detroit, which isn’t too far from here.
Both the book and the documentary pinpoint 1975 as the year the Los Angeles music scene lost its innocence. They make it sound like every musician in Los Angeles, the Eagles included, went from California sincere, spiritual, and idealistic in 1974 to Hollywood shallow in 1976. If you only watch part of the documentary, watch the part where one of the Eagles tells the story of where the song “Life in the Fast Lane” got its name. They were caught up in the glitz of Hollywood. It was no wonder the Dude from The Big Lebowski hated them so much.
Now, as I have mentioned many times before on this blog, I love the Midwest, and I wouldn’t trade it for all the tinsel in Tinseltown, even though it is currently so cold here that I am wearing gloves as I type this. But there are lots of people here, and pretty much everywhere else in the United States, who are willing to bankrupt themselves again and again for a chance to be Hollywood rich or Hollywood skinny. For those people, there is multi-level marketing.
Before you call me a hater, let me reiterate that it is possible to earn an income from MLM. You just have to be wise enough not to believe everything that advertisers tell you. The purpose of my blog is to review as many MLM companies as I can find credible information on to help you decide how to approach the best ones and how fast to run away from the others. The company I am reviewing today is Boresha International.
Boresha International and Its Products
I know you are wondering about the name, so let’s start there. The Boresha company takes its name from a Swahili word that means “to make excellent.”If the Boresha International folks had put any thought into their branding, they could have come up with Swahili names for their products, as well. It wouldn’t have taken any more effort than consulting with a Swahili speaker or flipping through a Swahili dictionary, but like so many MLM companies, they couldn’t be bothered to put forth that much effort. Like almost every other MLM out there, Boresha International specializes in wellness products. There are lots of MLMs out there that just sell vitamins like the ones you buy at the supermarket, except with an enormous markup. At least Boresha International’s products are a little bit more identifiable. For the most part, they are beverages designed to make you lose weight.
Its flagship product, Lean coffee, claims to be infrared roasted. It immediately made me think of an infrared-themed coffee house, located in a cave and lit up in red, with bats flying around near the ceiling. I had to fill in a mental image of what Lean coffee is really like, because the Boresha website just describes its main ingredient, Slendrinol, as a “patent-pending blend of science-based ingredients.”It is the same description the website gives for Renovigin, the secret ingredient in Fit lemonade. The Boresha International site it even more tight-lipped about the ingredients in Slim tea. The bat cave coffee shop sounds less shady, by comparison.
Boresha International also sells Sweet Sutalin, a low glycemic index sweetener. There probably are people out there who want to avoid sugar, aren’t terrified of artificial sweeteners, and are looking for a tastier alternative to Splenda, and if you know any such people, they might buy some Sweet Sutalin from you.
Perhaps the shadiest thing of all about the Boresha International website is that it does not list retail prices. You must enter an affiliate code in order to see the prices.
The Boresha International Compensation Plan
Boresha International wouldn’t be an MLM company if not for the network marketing aspect, where you pay to distribute Boresha International products and then you get points based on how much you sell and how many other sellers you recruit, and these points determine your promotion to higher levels of leadership in the company, where you will be eligible for more bonuses. With Boresha International, as with a lot of other MLM companies, you earn personal volume (PV) points based on the products that you personally sell and Group Volume (GV) points based on the combined sales of you and your downline. (Downline means the people you recruited, the people they recruited, and so on. If Adam recruits Mustafa, Mustafa recruits Nancy, Nancy recruits Olamide, and Olamide recruits Philip, then all of their sales count toward Adam’s GV.)
The number of affiliate levels varies from one MLM company to another. Ten is about average. bHIP Global only has four, but Boresha International has a whopping fourteen affiliate levels. A prerequisite for receiving any commissions at all is that you have to sell at least 50 PV worth of merchandise per month (even if you end up selling it to yourself because no one else will buy it from you), and at least two people you recruited must stay active (meaning keep a sales volume of at least 50 PV, even if they have to buy it from themselves). You can see where this leads, to a town where every basement is full of unsold Lean Coffee and mysterious “science-based ingredients”.
In any case, these are the requirements to qualify for each level.
- Marketing Consultant – You must make an order equal to at least 50 PV.
- Diamond – Your GV must be at least 150, and at least one of your recruits must be at the marketing Consultant level.
- Executive Diamond – Your downline sales volume must be at least 350 GV.
- Coordinator – Your downline sales volume must be at least 1,500 GV, and at least two people in two different “legs” of your downline must have reached the Executive Diamond rank. That means that, in the example above, if Mustafa and Nancy both achieve Executive Diamond status, it doesn’t qualify Adam for Coordinator status. He has to wait until his other recruit Russell, who recruited Saira, who recruited Theo, also achieves Executive Diamond status.
- Executive Coordinator – Your downline sales volume must be at least 3,000 GV per month, and your downline must include three Executive Diamond members from three different legs. MLM sales pitches make it sound like it is easy to do this, but it is actually as much work as getting a real job and staying there until you have earned enough money to buy a diamond-encrusted tripod.
- Director – Your downline sales volume must be at least 5,000 GV per month, and your downline must include four Executive Diamond members (or higher) from four different legs. One of those members must be at the Coordinator level or higher.
- Executive Director – Your downline sales volume must be at least 10,000 GV per month, and your downline must include at least an Executive Diamond, a Coordinator, and an Executive Coordinator, all from different legs.
- Diamond Director – Your downline sales volume must be at least 20,000 GV per month, and your downline must include at least four legs, with at least an Executive Diamond, an Executive Coordinator, and an Executive Director, all on different legs.
- Regional Vice President – Your downline sales volume must be at least 40,000 GV per month, and your downline must include at least five legs, with at least one Executive Diamond, one Director, and one Executive Director, all on different legs.
- Ambassador – Your downline sales volume must be at least 80,000 GV per month, and your downline must include five legs, of which one leg includes at least one Executive Diamond, two include at least one Executive Director, and one includes at least one Diamond Director.
- Senior Ambassador – Your downline sales volume must be at least 250,000 GV per month, and your downline must include at least six legs, one of which includes at least an Executive Diamond, two of which include at least an Executive Director, and one of which includes a Regional Vice President.
- National Ambassador – Your downline sales volume must be at least 600,000 GV per month, and your downline must include at least six legs, one of which includes at least an Executive Diamond, two of which include at least a Diamond Director, and one of which includes a Regional Vice President.
- Global Ambassador – Your downline sales volume must be at least 1,000,000 GV per month, and your downline must include at least six legs, one of which includes at least an Executive Diamond, two of which include at least a Diamond Director, and one of which includes a Regional Vice President.
- Diamond Ambassador – Your downline sales volume must be at least 2,000,000 GV per month, and your downline must include at least six legs, one of which includes at least an Executive Diamond, two of which include at least a Diamond Director, and one of which includes a Regional Vice President.
And don’t ask me about the bonuses, because it only gets more confusing.
Advantages and Disadvantages
- The terminology on the website is mysterious enough to inspire curiosity.
- You would have to be an idiot to fall for any of this, either the products or the compensation plan. No prices on the website? Science-based ingredients?
So many levels, so many legs. Just think of all the other ways you could spend your time and money instead. To keep up the level of volume you would need to get any substantial bonuses, you would have to sped enough of your own money buying Boresha International Products from yourself to buy an entire basement full of diamond-encrusted tripods. I have a better idea, if it is coffee-flavored thrills, weight loss, and riches you are after. This is an even better idea than the infrared bat cave coffee shop. Why don’t you open an open air coffee shop, preferably on South Beach in Miami, just across A1A from the ocean. In the middle of the coffee shop, put a big saltwater aquarium. In addition to charging overpriced coffee laced with overpriced diet pills (you know people would go for it on South Beach), you can also let people pay by the quarter hour to get into the tank and play tag with a caffeinated octopus.
I’m as tired of all the bogus health and wellness products and endlessly complicated compensation plans as you are. It’s time to think clearly about MLM. Call us today, and I will let you know how to make MLM work for you.