Introduction to Genesis Pure MLM Compensation Plan
My winter-long quest to review every multilevel marketing (MLM) opportunity about which I can find reliable information has led me to notice a disturbing trend in the names of MLM companies. I will let you know in a minute what it is, but first a little bit of background. I, Brad, run this website, Notebook Crazy, with my business partner, the other Brad. The purpose of this site is to give you some concrete details about what makes any given MLM company different from the others, since, on the surface of it, MLM companies are more alike than different. So far, I have reviewed dozens of MLM companies, enough that I can get a vibe one way or another about them just by reading their names.
This is the trend I have noticed: MLM companies that sell a product that stands out from the crowd have names that make it easy to figure out what the product is that they are selling, and if the company name does not clearly reference the product, there is at least a clearly articulated story behind the company’s name, and it is easy to find out this story by reading the company’s website. (Of course, “stands out from the crowd” is a relative term. I mean that it stands out from the crowd of MLM companies. If the products were that good, it would be possible to sell them without the MLM business model.) It isn’t hard to guess that Celebrating Home sells home décor. Even a world class doofus could figure out that Pampered Chef sells overpriced cooking paraphernalia. You can figure out that Discovery Toys sells educational toys even if no educational toy has ever had its intended effect on you. While it isn’t obvious that Thirty-One sells handbags, it makes sense after you read on the Thirty-One website that the company was named after the 31st chapter of the Old Testament Book of Proverbs, which describes a virtuous woman. Once you find out that Amway is short for American Way, it makes a lot of sense that it sells the most boring, most Middle America products on the market, like more beatific alternatives to Febreze.
If you are more than an occasional reader of Notebook Crazy, you will remember that in the 90s, when the word “blog” had no definition and was therefore something you called your sister when you had exhausted your lexicon of actual canonical terms of insult in the English language, I used to write a blog about classic rock, so I can think of a few bands whose names refer to something musical. Syd Barrett named his band Pink Floyd after two of the blues musicians who inspired him, Pink Anderson and Floyd Council. The Beatles chose their name as a shout out to Buddy Holly and the Crickets. The Rolling Stones, needing to make a split-second decision to choose a name, named themselves after a Muddy Waters song. By contrast, there are bands whose names do not refer to anything musical, and I don’t only mean those bands who were named after places, such as Boston, Kansas, and Chicago. The Who wanted the shortest possible name so that each letter in the band’s name could be as big as possible on promotional fliers. In 1967, an aspiring music producer named Jonathan King discovered a band that included, among others, Peter Gabriel and Tony Banks. The band was called Garden Wall, which suited its musical style well, and not one of the band members was a day over 17 years old. (If you don’t believe me, go to YouTube and listen to “Am I Very Wrong?” and imagine it being released by a band called Garden Wall.) When Jonathan King heard the music, he declared himself a producer, and his first act as a producer was to name the band Genesis, for no apparent reason.
This is not intended to be a commentary on band names as a prediction of a band’s commercial success and musical direction. Listen to anything recorded between 1966 and 1968 by Pink Floyd, the Rolling Stones, The Who, or Genesis, followed by anything recorded by the same band between 1980 and 1982, and you will find no direct correlation between band name origin story and degree of musical evolution, degree of creative decline, or even career arc or stability of line-up. That is because music is so complex that I could ask 100 music bloggers to weigh in on the preceding sentence, and no two of them would agree.
The disturbing trend is clear, however, when you consider MLM companies whose names do not refer directly to their products. What do you think Forever Green sells? What do you think Free Life International sells? What do you think Fuxion sells? What do you think Forever Living sells? What do you think Flavon Max sells? Lest you think you are safe if you manage to steer clear of MLM companies that begin with the letter F, what do you think Boresha sells? I’m going to tell you, but if you are listening to “One-Eyed Hound” by Genesis, “Boris the Spider” by The Who, or “See Emily Play” by Pink Floyd, you have to turn it off, because this disturbing fact, when combined with your already creepy sonic input, is sure to give you nightmares.
Nutraceuticals, nutraceuticals, nutraceuticals, nutraceuticals, nutraceuticals, and nutraceuticals. If you have ever read Notebook Crazy before, then you already know how much I hate nutraceuticals. They are my third least favorite part of MLM. The only things in MLM that could possibly be worse than the dreaded nutraceuticals are binary downline structure (barf) and home parties (quadruple crazy diamond barf). The worst thing is that some of these MLM companies even have a flagship ingredient, but the companies somehow know that it isn’t enough of a selling point to make it into their name. Forever Green deals in nutraceuticals made of plankton. Plankton isn’t even green, at least not to the naked eye. Free Life International deals in goji berry juice, but you would never know it from the company’s name. Forever Living sells some products that contain aloe vera and some that contain bee pollen, but it can’t be bothered to refer to either of those very identifiable ingredients in its utterly generic name.
So what if I told you that you are reading my Genesis Pure review? That name could mean anything. Think about all the commercial products and entities that have taken the name Genesis. In addition to being the name of a polarizing progressive rock band, it is the name of a Marvel Comics character and a Final Fantasy VII character. It is the name of a planet in the Star Trek universe as well as of a Terminator movie. It is the name of a NASA probe, an old generation video game console, a Busta Rhymes album, and a WordPress Content Management System. And those are just the commercial and cultural products named Genesis in the English language. Sorry, guys, but you probably already know that, in MLM, if you see a company with the word “Genesis” in its name, it can only mean one thing: nutraceuticals.
Genesis Pure: The Company and Its Products
Genesis Pure was founded in 2009 by Robert Lindsey Duncan, who styles himself a celebrity nutritionist. He is one of the advocates of the alkaline diet, which, according to the American Institute for Cancer Research, is based on a myth. In 2014, a lawsuit was brought against Duncan when it was discovered that his doctorate in naturopathic medicine was awarded by the now defunct Clayton College of Natural Health; the school is on the Higher Education Coordination Board’s list of “Institutions Whose Degrees Are Illegal to Use in Texas.” You can read all about the Lindsey Duncan lawsuit on Ethan Vanderbuilt’s scam busting website.
I knew that when I clicked on the Genesis Pure products page, I was going to see some nutraceuticals, but nothing could have prepared me for how Genesis Pure seems to cover all bases as far as any possible bogus theory of nutrition that potential buyers might ascribe to. There are the usual super-fruit drinks and meal replacement shakes. You can choose from alkaline water or cell water, if you haven’t read the website Chem1, which explains how, once you swallow them, all drinking waters are essentially the same. There are drinks called cleanses. The closest thing to a signature item among the Genesis Pure products is the coral calcium drink. In case those plankton drinks from Forever Green weren’t enough to fulfill your breakfast with SpongeBob fantasy, Genesis Pure lets you drink coral. After all, coral has calcium. You know what else has calcium? The cheese on your pizza. The cheese on your lasagna. The milk on your Cinnamon Toast Crunch. Almost the entire inventory of Baskin Robbins, Haagen-Dazs, and Cold Stone Creamery. And all of those things taste a lot better than coral.
The Genesis Pure Compensation Plan
If you have read an MLM site before or attended one of those dreaded MLM recruitment events, you are probably familiar with how downline sales work. Adam recruits Bruce, Bruce recruits Chuck, Chuck recruits Dylan, Dylan recruits Ernestine, Ernestine recruits Filbert, Filbert recruits Gabriel, Gabriel recruits Hank, Hank recruits Iliana, Iliana recruits Justus, Justus recruits Kim, Kim recruits Liam, and so on. You can make commissions of your downline a certain number of levels deep. Some MLMS pay you commissions three levels deep, which means Adam can get commissions from Bruce, Chuck, and Dylan’s sales, while Gabriel can get commissions from sales made by Hank, Iliana, and Justus. If the MLM pays commissions seven levels deep, Adam can get commissions of sales made by Bruce, Chuck, Dylan, Ernestine, Filbert, Gabriel, and Hank. The Genesis Pure compensation plan pays commissions on an unlimited number of levels, which means that if Liam recruits someone who recruits someone who recruits someone, Adam gets commissions on everything. It sounds good until you consider how much work it is to maintain a downline team at more than one level of depth. People are constantly coming to their senses and dropping out of the MLM.
The Genesis Pure compensation plan also includes rewards based on autoship sales and bonuses for top sellers. It also offers prizes like brooches and briefcases. I’m not kidding. Oh, and the leadership levels in the Genesis Pure compensation plan are Diamond, PURE Diamond, Blue Diamond, PURE Blue Diamond, Presidential, PURE Presidential, Chairman, PURE Chairman, Ambassador, and Pure Diamond.
Advantages and Disadvantages
- Unlimited levels of downline sales commissions are nice, if only for gamification purposes. Trying to get eight levels of downline just so you can rub it in the face of your friend who signed up with an MLM company that only pays commissions seven levels deep is as worthy an objective as playing Super Mario Brothers all day just so you can rescue the princess.
- Not only are the products nondescript, the names of the leadership levels are completely forgettable. Of course, when you’re dealing with the Genesis Pure compensation plan, I’m not sure what I would name the leadership levels, because there doesn’t even seem to be a theme.
- If the nutraceuticals with an unassuming name thing weren’t enough of a red flag, the whole disgraced celebrity nutritionist thing should make you want to run in the opposite direction.
- You know better than to buy into the hype about the alkaline diet or about cleanses, and so do your friends.
Coral is beautiful. It is at least as pretty as goji berries and aloe vera, and it makes plankton look like a mud fence. Genesis Pure could at least show it some respect by giving it its own flagship product line. If coral were a starlet, it would throw a hissy fit at this kind of treatment. And if anybody comes to you asking for money because of some alkaline diet BS, you should throw a hissy fit, too.
Yes, I know I left out the vegan sources of calcium. If you want to give me an earful about it, schedule a call with me. While I have you on the phone, I can tell you how to make your MLM business work for you.