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Nefful MLM Compensation Plan Review


Introduction to Nefful MLM Compensation Plan

Welcome back to Notebook Crazy, everyone.  This is Brad, and I am in pain.  It is a tradition in my family that we play Paintball every year on Memorial Day; we have been doing this every year since my cousins and I were in high school.  I am usually pretty good at avoiding Paintball attacks, especially from relatives whose strategies I know inside and out, but this year I got hit both by my mother (I think she had been plotting the attack ever since she lost a bet with me that culminated in us having Mother’s Day brunch at Oley’s pizza in Fort Wayne), and by my sister-in-law Grace, who is a lousy shot.  The only excuse I can give for my current bruised and paint-splattered state is this very blog.  This project, my quest to write a review of every multilevel marketing (MLM) business opportunity the existence of which I can be reasonably certain, has really taken on a life of its own.

Sometimes this blog makes me mad, like when I think about how much valuable time and money people sink into MLMs that are rigged against them, and especially when they make bogus nutritional claims, starting with even more fearmongering about junk food than you hear in the mainstream media (if you want to take away my junk food, you will have to pry it out of my cold, dead hands, but that is a story for another day) and ending with a call to action to buy some horribly overpriced nutritional supplement of some sort.  While I admit my junk food habit probably does not enhance my ability to outrun a flying cartridge of paint, it is not my outrage over nutraceutical MLMs and the hype that surrounds them that messed up my game.

No, the thing that messed me up is that, since I have been researching and writing a review of a different MLM company almost every day since right after Christmas, ideas for Notebook Crazy posts run through my head almost nonstop.  Since I knew that I would come home from the Paintball game and get to work writing my Nefful review, and since the prologue to a review I wrote recently was about the rise and fall of Beanie Babies, I started imagining, if there were a Beanie Baby called Nefful, what species it might be.  I imagined it as a pastel purple elephant, a cuddly Narwhal, and even that flower-headed creature from the end of the surrealistic Looney Tunes cartoon “Duck Amuck”.  At another moment, my mind returned to the time (one of many times, actually) when I was writing on this blog about how famous bands got their names, and I mentioned that The Who was named for purposes of making a concert flyer that could be read from the greatest distance.  The thought that went through my mind during today’s Paintball game was regret that I didn’t follow that statement with an observation about how technology marches on.  While The Who might be an excellent name for a band that you want to advertise through concert flyers, it is a terrible name from the perspective of Search Engine Optimization (SEO).

I may be a grouch, but I am not such a grouch to complain that my dedication to this blog negatively impacted our family’s Memorial Day Paintball game.  I know I should count my blessings, and for once, I have decided to break grouchy kayfabe and do just that.  I am grateful to have a family that plays Paintball together every year and is not above having a Mother’s Day brunch of garlic knots.  I am grateful for freedom of expression, such that I can write this blog where I warn about the dangers of MLM and share interesting anecdotes about business, music, the world’s scariest reptiles, and my life.  (In the last 72 hours, I have seen two news stories about humans killed by saltwater crocodiles.  I think the saltwater crocodile is the only reptile on earth deadly enough that I have never made it the protagonist of an MLM review on this blog.)  And I am grateful to live in the Midwest.  Sure, it was hot when we were playing Paintball, but the weather was bearable.  When we got too hot, we took a break and drank some Gatorade.  Then we went back to playing.  By contrast, a Memorial Day Paintball game in Florida could not possibly go by so peacefully.  That is because, in Florida, the only thing more intense than the MLM sales pitches and the ever diversifying reptilian life is the thunderstorms.  There is one almost every afternoon, and when you see the dark clouds gathering in the sky, you had better run for your life, no time to fire one last shot of paint at your brother or daydream about your blog.  Lightning kills more people in Florida each year than alligators do.

As you read the rest of my Nefful review, I ask you to keep in mind that lightning is something undesirable.

Nefful: The Company and Its Products

The Nefful company has been around since 1973; it was founded by Hisami Kamijo and is now under the leadership of Toshiya Kamijo.  According to the Nefful website, the company was established “in the shadow of Japan’s beautiful Mount Fuji.”  The Nefful business opportunity has been available in the United States since 2002, and it is currently also available in Japan, Taiwan, Hong Kong, and Malaysia.

Nefful products definitely have an identifying feature, something that sets them apart from all the other MLM merchandise on the market.  The flagship Nefful products are bedding and garments made of Nefflon, also known as Teviron, a type of fabric always carries a negative charge.  (The Nefful website explains that the types of materials that make up most articles of clothing, such as cotton, nylon, and wool, can carry a positive or negative electrical charge depending on what other materials come into contact with them.)  Fair enough.  The Nefful website then goes on to say that being surrounded by negative ions is beneficial to your health; it is like standing near a waterfall.  The Nefful website also mentions that, when you are in the proximity of lightning, you are also in the proximity of negative ions.  I guess it is good that the Nefful website does not go on to tell you how sick and miserable you will feel if you do not walk around in negative ion sweaters and sleep under negative ion blankets.  Its descriptions about the health benefits of negative ions are actually quite vague, which is a step up from some other MLMs that try to convince you that you will suffer from every disease imaginable if you do not buy their products.

There is another line of Nefful products called Nature’s Clean.  It includes products you use to clean dishes, to clean laundry, and even to clean fruits and vegetables.  The Nefful website is one of very few places in my life I have ever heard of fruit and vegetable wash.  Here in the Midwest, we just wash fruits and vegetables by rinsing them off with tap water.  Of course, Nefful is an MLM that purports to improve people’s health, so I had a feeling, when I saw the Nefful website, that it was only a matter of time before I found a nutritional supplement, and sure enough, there is one.  Its name is Newell Optibrain.  You can guess what it is supposed to do.  Its ingredient list contains the usual suspects of nutritional supplements, such as vitamin B12, green tea, garlic, and ginger.

The Nefful Compensation Plan

The Nefful website contains very little specific information about the Nefful compensation plan.  One of the frequently asked questions pages on the site (there are several), says that you only have to pay once to qualify to be a Nefful distributor for life, but it also assures potential Nefful distributors that they can leave the Nefful business opportunity any time they want to.  The first question addressed on the FAQ page which is the closest thing I could find to a Nefful compensation plan asks whether the Nefful business opportunity is a pyramid scheme, and of course, the answer is a resounding no.  One has to wonder, though, why the people who wrote the Nefful website would decide to put that question first, as though, from their perspective, the resemblance to a pyramid scheme is so obvious that they need to address the elephant in the room before getting into any actual details.

Advantages and Disadvantages


  • The Nefful website is aesthetically pleasing and easy to read.
  • Nefful and Nefflon are nifty names, if you ask me. If I ever decide to be an Internet troll, I might consider going by the name the NefflonNimbat.
  • The ingredients of Optibrain are listed in plain sight on the Nefful website. This does not change the fact that Optibrain is a silly name.
  • It is very possible that my Nefful review contains more mentions of elephants than any of my other MLM reviews on this site so far.


  • Wearing a toboggan hat made of Nefflon isn’t going to hurt you, but realistically speaking, Nefful products are not going to improve your health in any substantial way. If they did, they would not be sold through an MLM business model.
  • Most of the ingredients in Optibrain are already in your kitchen. If you want garlic and olive oil, have some garlic knots.  If it is ginger you are after, I recommend Vernors.  Optibrain even contains sarsaparilla, which is the main ingredient in some types of root beer.
  • The lack of details about the Nefful compensation plan is a red flag.


If you want to clothe yourself in negative ions, far be it from me to stop you.  Nefful products seem harmless, and I really do appreciate it that the Nefful website describes its products in detail and does not shout too loudly about their health benefits.  I kind of like the idea of sleeping within earshot of a waterfall, but I can assure you that it is not the negative ions that make sleeping near a waterfall such a pleasant experience, although they may contribute to the pleasant smell.

Nefful products may be harmless, and the Nefful website is rather pleasant, but harmless and rather pleasant do not justify the prices for which Nefful products are being sold, and for this reason, I do not think that you will make money through the Nefful business opportunity.  If you need more negative ions in your life, I recommend going on a camping trip, or perhaps opening a window in your house and listening to the rain.  I cannot guarantee that opening a window in your house and listening to the rain will expose you to negative ions, but it is harmless and rather pleasant, and it is a whole lot less expensive than Nefful products.

I do not mean to single out the Nefful business opportunity; “harmless and rather pleasant” is high praise for an MLM, coming from a grouch like me.  I just think than MLM is a very impractical business model.  If the products are that great, the company should just make them available to everyone through its website.  The idea of selling products to your friends and recruiting your friends to sell products is an outdated business model, not that the MLM business model was ever very efficient in the first place.  Whether you are selling negative ion toboggan hats, plankton smoothies, glorified hologram stickers, costume jewelry, or whatever else it is that MLM companies would have you sell, MLM is not your ticket to financial freedom.

I hope that all of you, my Notebook Crazy readers, have enjoyed Memorial Day weekend.  If your family has a family tradition for this long weekend, I would love to hear about it.  Schedule a call with me, and while I have you on the line, I will give you my advice about making your Internet business more successful.


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