Introduction to Nikken MLM Compensation Plan
There has been a recent trend in my reviews of multilevel marketing (MLM) companies here on Notebook Crazy, and I can best summarize it as reminders that I should be careful what I wish for. See, I spent most of this winter sitting on my keister and grumping and grouching about how much I hate nutraceuticals and how I wish every MLM company had some unique product to sell that would stand out from the crowd. Like everyone who has worked in the MLM business before, I was tired of the same old boring vitamin supplements, cosmetics, anti-aging skincare products, and cleaning supplies. And I guess I got my wish. I found Healthy Headie, in which you can use the MLM business model to sell a contraption that you put pot leaves into, and it spits out cannabis oil, which is what I think you use to make pot brownies. (I don’t really know. I’ve never had a pot brownie. I am not much of a pothead, as you will discover if you read my Healthy Headie review.) I found Origami Owl, which sells charm necklaces, which is definitely a welcome break from vitamin supplements, but it isn’t really weird. What is weird is that origami Owl markets its charm necklaces to adults. Karatbars sells tiny amounts of gold bullion mounted on collectible cards, and QNET, while it has since diversified its inventory to include all sorts of vitamin supplements and other boring consumables, originally made a name for itself by making commemorative coins, including some that commemorated big events like the Olympics.
And then there are the MLM companies that sell alternative medicine themed products so out there that it is hard to believe that anyone would buy them. Almost every MLM lawsuit centers around the issue of whether an MLM company is a pyramid scheme, and the MLM companies defend themselves by pointing to the products that their members sell. Most MLM products are too ordinary to justify the price tag and to justify the rigmarole that goes into marketing them. It is often obvious to outsiders that the products are a front for the trade in membership fees that is the real meat and potatoes of the MLM industry. When you are trying to recruit your cousin to join your downline marketing team, as soon as you show your cousin the nothing special vitamin supplements or meal replacement shakes the MLM has been making you believe that you will get rich selling, it will be immediately obviously to your cousin, if he has any sense, that it will be virtually impossible to sell enough of these products at the asking price to turn a profit, and if he has a spine, a conscience, or both, he will tell you that you are fooling yourself. But some MLM companies make their living by luring naïve people into selling things that no reasonable person would want to buy at the prices requested (unless, of course, that person wants to use them for some purpose vastly different from the purpose for which they are being marketed). When you try to talk your cousin into buying a business starter kit to sell CieAura products (like nicotine patches, except with holograms instead of nicotine) or Amega products (a small wand that, I kid you not, charms your cytoplasm to good health and inspires the cytoplasm in your food to wholesomeness), if your cousin has any sense, he will laugh his head off and post pictures of this ridiculous merchandise on Facebook with a caption consisting entirely of laughing emojis.
It follows, then, that when I set about to write this Nikken review of mine, that I would look for either a selling point or a laugh out loud outrageous gimmick in the Nikken product line, but when it comes to Nikken products, I am not even sure where to begin.
Nikken: The Company and Its Products
The most identifiable Nikken products are the ones that rely on static magnets that, according to the Nikken website, “protect against dangerous radiation from space”. Fans of wearable magnets claim that they cure aches and pains and lead to a general feeling of good health, and fans of wearable magnets will find much to like in the product section of the Nikken website. Nikken products include magnet insoles, magnetic mattresses, magnet jewelry, and so many other ordinary items that have become nutraceuticals by virtue of the addition of magnets.
An MLM business based on healthy magnets is as identifiable as an MLM business based on healthy holograms, healthy fungus, healthy cheese fruit, healthy plankton, or any of the other numerous gimmicks MLM companies use to make their distributors think that their products are something that customers will actually buy. I was almost surprised that I had not heard of this magnet therapy, especially since I have been in the Internet marketing industry long enough that I have read the website of a lot of alternative medicine practitioners of various stripes (so long, in fact, that if you need someone to think of an SEO-friendly name for your newly formed rock band, I’m your man, but that is a story for another day). I was even more surprised that, when I read other Nikken reviews, they focused very little, if at all, on the healing magnets, devoting most of their word count to the insidiousness of the Nikken business opportunity in particular and the MLM industry in general. I started to get skeptical when the Nikken website described its healing magnet technology as “proprietary”, and sure enough, I eventually found an article on Live Science citing a study in which magnet blankets were no more effective at relieving people’s aches and pains than “placebo” blankets (blankets with weights that were not magnetic). While magnets may stand out from the crowd of pretty red fruits when it comes to products that MLM companies claim will make you healthier, they are really just another unproven therapy and probably just a placebo.
Of course, there are other Nikken products, as well. There are air filters and business tools and skin care products and nutritional supplements. You see how the list gets progressively less interesting and increasingly overlaps with the product catalog of other MLM companies.
The Nikken Compensation Plan
I was able to find fragments and traces of the Nikken compensation plan document online. If the full Nikken compensation plan is available on the Nikken website, it is not linked to anything that I was able to find. It appears that the leadership levels in the Nikken compensation plan are Senior, Executive, Silver, Gold, Platinum, Diamond, and Royal Diamond. It also appears that some revisions to the Nikken compensation plan were made in 2013. Other Nikken reviews mentioned bonuses that make payments toward cars and houses, but I was not able to find enough information about those to make any specific statements about them. If it were up to me to name the leadership levels in the Nikken compensation plan, I would name them Iron Filings, Staple, Paper Clip, 1 Gram Weight, Penny, Nickel, Horseshoe, Double Horseshoe, Triple Horseshoe, and Lucky Horseshoe.
Advantages and Disadvantages
- Magnets are kind of fun. Reading about the Nikken products that contain magnets brought back memories of playing with horseshoe magnets in second grade science class and of the funny magnets on my uncle’s refrigerator that he has collected on his travels and that people have started giving him as Christmas presents, now that they know he likes funny magnets.
- As MLM gimmicks go, magnets are pretty original, so I have to give Nikken credit for that.
- Income statistics for Nikken distributors are published on the Resources page of the Nikken website. This level of transparency is rare in the MLM industry.
- I guess if there are people in your warm market who have little kids who enjoy playing with magnets, then when you recruit them into the Nikken business opportunity and their basements fill up with MLM merchandise, their kids will have more fun playing with Nikken products like magnetic blankets than they would with bottles of vitamin supplements.
- At least there has been no mention of home sales parties as a vehicle to sell Nikken products and to recruit new Nikken distributors, although, come to think of it, if it were not for the MLM aspect, a magnet party does sound like it could be a lot of fun.
- My goodwill toward Nikken immediately disappeared when I saw that some Nikken products are nutraceuticals for pets, including pet magnet mattresses and pet vitamin supplements. I am offended on behalf of my dog Floyd that Nikken would try to drag him and other pets like him into the madness of MLM.
- The sales angles used on the Nikken website, as well as, I can imagine, by Nikken distributors, rely on making people worry needlessly about their health and offering expensive products as a solution to their worries.
- If you are the kind of person who still has not backed up your writings that are saved on floppy disk, then having a basement full of magnetic Nikken products could be dangerous.
- Most of the Nikken reviews I found were cautionary tales about the MLM industry, and they gave Nikken as an example of a big MLM company in which huge numbers of people have lost huge amounts of money. One of them used a mathematical formula to estimate that the chances of earning an income equal to a living wage through the Nikken business opportunity as a small fraction of one percent.
- As with any MLM, unless your friends and relatives are really naïve, or unless you are a really good guilt trip, it is going to be very difficult, if not impossible, to convince them that their path to financial freedom is going to take the form of convincing other people to convince other people to sell magnetic blankets.
Sorry, guys. It was not my choice to include Nikken on Notebook Crazy’s list of the Top Ten money-Making MLMs. You see, this site is not solely mine. I operate it with another guy who is also named Brad. The other Brad and I have been friends since elementary school, but despite having the same name, the other Brad and I are just about as different from each other as two people can be. We do, however, share an aversion to soul-sucking 9 to 5 jobs, and we see eye to eye on the MLM industry and its discontents. We had a long discussion last summer about which companies to include on our Top Ten money-Making MLMs. I originally advocated for no nutraceutical MLMs whatsoever, which I interpreted as nothing that claims to make you healthier. He talked me into including Organo Gold with its fungus coffee, and Morinda, where a perusal of the product line tells the story of how the cheese fruit of the South Pacific islands is beautiful and delicate when it is young but grows old and stinky. The whole thing with gimmicky MLM products like fungus coffee, cheese fruit punch, and magnet mattresses is that there is always someone out there whose placebo receptors light up in response to these particular placebos. No two people’s placebo receptors are alike. But three gimmicky nutraceutical companies on the Top Ten list.
Now I’m mad. A part of me wants to not buy the other Brad any more diet Vernors this spring, but my sense of honor obliges me to honor the terms of our bet. I promised the other Brad that if I did not meet the exercise goal that I set on New Year’s Eve, I would buy him as much diet Vernors as he could drink in my presence between the spring equinox and the summer solstice, and I never break promises, which means that I have more integrity than most of the MLM industry.
Can’t get enough of my magnetic personality? Schedule a call with me to hear what I have to say about making your Internet business profitable.