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Pure Haven MLM Compensation Plan Review


Introduction to Pure Haven MLM Compensation Plan

Welcome to Notebook Crazy, my multilevel marketing (MLM) business opportunity review site.  My name is Brad, and I have tried out quite a few business opportunities in the last eight years.  I have even tried a few MLM opportunities, both of the product-based variety and the Internet-based variety.  I grew up in the Midwest, and I think I was always aware that MLM existed, but it never really started intruding into my life until the past few years.  After I dropped out of college, I worked a series of low wage jobs, and in retrospect, I did meet a lot of people who tried to sell me energy drinks that you can’t buy in stores, but they didn’t bug me about it too much, because I made it clear that I was not the kind of person who would buy a case of energy drinks on impulse, even when I had saved enough money that I could afford such things.

But eventually, I got drawn into the MLM world, when my business partner and longtime friend, the other Brad, was persuaded by a gym buddy to sell some kind of fungus-infused coffee.  As you can probably guess, the fungus coffee experience left such a bad taste in my mouth that I decided to speak up.  This past year, just before New Year’s, I decided I was going to review every MLM business opportunity out there on this blog, Notebook Crazy.  Today, you have arrived in time to read my Pure Haven Essentials review.

Pure Haven Essentials: The Company and Its Products

Pure Haven Essentials is a new multilevel marketing (MLM) company; it started doing business in 2016.  Like so much in the MLM world, Pure Haven Essentials is not completely new; rather, it is an MLM company that rose from the ashes of an earlier one.  Before there was the Pure Haven Essentials business opportunity, there was Ava Anderson Non-Toxic.

I guess there is a part of my soul that has kept its innocence from the days when MLM did not play a role in my life other than to cause a minor curiosity when a neighbor’s driveway overflowed with cars, guests attended a non-holiday party that, to judge from the lack of decorations adorning the exterior of the host’s house and the absence from the front yard of a bouncy castle, a petting zoo, or humble party trappings like a Slip ‘n’ Slide or even kids piling into the back of someone’s dad’s pickup truck to go for a ride around the block, was not a lot of fun.  There wasn’t even any music.  (In one of my previous MLM reviews, I discussed songs I first heard at neighborhood parties and only learned the names of years later.)  Inside this grouch is a soul that hears the word “non-toxic” and remembers a time in the 80s when I was mature enough to sound out the word “non-toxic” on a box of crayons but still young enough to be so curious that I had to find out for myself what they tasted like.  My brothers and I all ingested our share of non-toxic crayons in our day.

In the nutraceutical world, MLM business model or no MLM business model, the word “non-toxic” is a lot less innocent.  When applied to crayons, “non-toxic” means you shouldn’t worry.  If your kid swallows this non-toxic crayon, it will not do anything worse than perhaps giving him a bit of a tummy ache.  When manufacturers put the word “non-toxic” on the labels of shampoo, skin cream, and the other type of products that were sold under the Ava Anderson Non-Toxic banner, it means that you should worry.  The word is there to plant a seed of doubt in your mind that the shampoo you normally use is “toxic”, that vague word that nutraceutical companies use to insinuate that the foods you eat and the personal care products you use every day are quietly summoning cancer cells or sabotaging your efforts to lose weight.  It is an ugly rumor.  It is like charging you VIP prices to sit in the one and only seat on the school bus that is uncontaminated by cooties.  You would have to be that naïve to fall for it.

Unlike “non-toxic”, the word “organic” does have a precise definition as regards food ingredients and plant ingredients in dietary supplements and personal care items.  And therein, in the fact that “organic” is not purely a catchy marketing term, lies the downfall of Ava Anderson Non-Toxic.  The Ava Anderson Non-Toxic controversy began when some customers discovered that some of the ingredients listed as organic on the labels of Ava Anderson Non-Toxic products were not actually certified organic.  Further tests revealed that the ingredient labels were not accurate in reporting the ingredients in the products.  This raised further questions as to how careful the Ava Anderson and her relatives who were running the company with her in choosing and supervising manufacturers of the products that bore their labels.  Facing criticism and online harassment, the Anderson family decided to end their association with the company, which closed soon after.

Few details of the Ava Anderson Non-Toxic controversy are unusual in the MLM world.  It does not even qualify as a scandal.  Product based MLM companies, almost without exception, sell average quality products (at best) at top of the line prices.  The Ava Anderson origin story is not all that unusual in the world of MLM, either.  The story goes that Ava Anderson began making personal care products in her home as a hobby when she was a teenager, and her mother encouraged her to make a business out of it.  This may be true, but somewhere along the way, it turned into just another personal care products MLM, with all the ensuing ugliness.

Today, the Pure Haven Essentials website bears no mention of the Anderson family, at least not in any obvious places.  The About Us page consists only of a few paragraphs of pure personal care product MLM fluff.  It is one of the least specific About Us pages I have ever seen on an MLM website, and that is saying something.  It contains no smiling MLM moguls, no hymns to healing powers of pomegranate or acai berries or blue-green algae or whichever other flagship ingredient the MLM company has chosen as its mascot, no tacky pictures of the cars you can drive or the vacation spots you can visit if you are part of the lucky 0.01% who can rise to the highest leadership level in the MLM company’s compensation plan.

Pure Haven Essentials products run the gamut of personal care products, from moisturizing lotions and deodorant to toothpaste and exfoliating facial scrubs.  The descriptions of them look like they are search engine optimized for terms like “natural ingredients” and “free of harmful chemicals.”  Clearly, success or failure in the Pure Haven Essentials business opportunity rests on your ability to play on your warm market’s fear of the preservatives and anti-caking agents that are lurking in their toothpaste and eyeshadow.

Which is fine.  It is an essential part of free market capitalism that consumers get to choose which products they want to buy and that businesses get to decide how to market them.  As long as there are no outright lies, marketing spin is a vibrant and largely harmless art.  Marketing campaigns have given us feminist cigarettes and beer to match your work ethic. If I went into full-on grouch mode every time an MLM company used fear as a marketing strategy, I would have burnt out from my MLM-reviewing project long ago.

Rather, my issue with the Pure Haven Essentials business opportunity is that it uses a home sales party model to distribute its products.  It is an understatement to say that I hate MLM home sales parties.  The only phrase that accurately describes how I feel about them is “quadruple crown diamond barf.”

The Pure Haven Essentials Compensation Plan

The publicly accessible pages of the Pure Haven Essentials website contain some details about the Pure Haven Essentials compensation plan, but not very many.  It says that the business starter kit is affordable, but it does not say how much, and there is a chart showing how much you can potentially make based on how many home sales parties per month you host.  (I can think of few jobs less pleasant than hosting multiple MLM home sales parties per month.)  To find out much more than that, you have to fill out a form with your contact information.

For most of the details I was able to find out about the Pure Haven Essentials compensation plan, I am indebted to a Pure Haven Essentials review I read on the MLM review site Marikina Valley.  It appears that the leadership levels in the Pure Haven Essentials compensation plan are Consultant, Star, Double Star, Triple Star, Executive, Bronze, Silver, Gold, Platinum, and Diamond.  To advance in rank, you have to meet certain goals in terms of personal sales and maintain a certain number of downline distributors.  As in some other MLMs, you have to have multiple “legs” of downline.

The commissions you can earn on your own sales of Pure Haven Essentials products are quite generous, from 30% to 50%.

Advantages and Disadvantages


  • The fact that there is not a unifying flagship ingredient in Pure Haven Essentials products gives more flexibility to the Pure Haven Essentials distributors who market them. If all your products are based on blue-green algae, for example, your potential customers have an easy out.  They can tell you that they are allergic to blue-green algae.  If they have basic Internet research skills, they can find a study that disproves the claims you make in your sales pitch about the health benefits of blue-green algae.  Pure Haven Essentials gives you a little bit more flexibility to tailor your sales pitch to what you think your audience wants.
  • The design of the packaging of Pure Haven Essentials products is quite tasteful and understated.
  • It appears that the Pure Haven Essentials compensation plan does not require autoship of Pure Haven Essentials products.
  • The Pure Haven Essentials compensation plan, according to the Pure Haven Essentials reviewer who reviewed it, is refreshingly free of hype. When I actually did find the document linked to her Pure Haven Essentials review, I arrived at the same assessment of it.  Some MLM compensation plan documents are full of gaudy images of the charmed life, but the Pure Haven Essentials compensation plan is not.
  • The personal sales commissions of up to 50% are enough to keep you in the Pure Haven Essentials business opportunity even if you do not succeed at the herculean task of recruiting other Pure Haven Essentials distributors.


  • The Pure Haven Essentials business opportunity involves home sales parties. Quadruple crown diamond barf.
  • To add insult to injury, the Pure Haven Essentials compensation plan requires that you build a downline sales team with multiple legs of downline and assesses your bonuses in part based on how many distributors are on each “leg.”
  • The fact that the Pure Haven Essentials website is so vague, especially in the details it offers about its compensation plan to people who do not enter their contact information on the site, raises red flags.
  • The names of the leadership levels in the Pure Haven Essentials compensation plan are rather uninspired.


My beef with the Pure Haven Essentials business opportunity is about the same as my beef with any other MLM company that uses fear to sell products and vague language to appeal to the widest market possible.  If you have the creativity to start a business, you can do a lot better than selling MLM personal care products.

Once I outgrew my crayon-eating phase, I grew up to become a successful entrepreneur, thanks in part to this big Internet.  If you schedule a call with me, I will tell you more about how I built a successful Internet marketing business.


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