Introduction to Pure Leverage MLM Compensation Plan
Search engine optimization is a strange and wondrous thing. Imagine this scenario. You and your bandmates have been rehearsing in your drummer’s basement for months, and you have finally been offered a gig. The reason that you have been rehearsing in the drummer’s basement is that he is the only one who has enough space in his basement for his rehearsal. He is the only person in the band with enough sense to have said no when a guy from another band tried to recruit the members of your band into a multilevel marketing (MLM) business opportunity; now all the other band members have basements full of cases of vitamin supplements that you are at a loss to sell. Drummers are a sensible bunch. Anyway, the concert promoter has told you that today is the absolute deadline for your bad to choose a name. The fliers are going to the printer tomorrow. The social media announcements are going up at midnight tonight. And so far, no one in the band has though of a name.
You are wracking your brain, trying to think of a name. You think through all the other bands you know, the ones you used to heard on the radio. Most of them seem to have the definite article as part of their names, officially or unofficially. It occurs to you that you do not know any bands that have the indefinite article in their names. (There actually are some, but that is a story for a different day.) Suddenly, the perfect name for your band pops into your mind: A Lukewarm Shout Out to a Reasonably Attractive Fungus. It’s suits your band perfectly. You can see it plastered across a promotional poster. You can imagine yourself onstage saying, “We are A Lukewarm Shout Out to a Reasonably Attractive Fungus.” You can imagine it on bumper stickers that run the length of a VW Bus. Sure, there are other bands out there with an indefinite article in their names, but yours has two. A Lukewarm Shout Out to a Reasonably Attractive Fungus is the best name for any band ever in the history of the world. It might be a little long to fit on a patch on your backpack, but in that case, you can just put its initials on the patches: ALSOTARAF. It’s brilliant. It looks like the Arabic words for “the voice has known”, or perhaps the German word for “thusly” followed by the Arabic word for a “party” in a contract or lawsuit. It’s perfect. Why didn’t you think of this before?
You blurt out the name to your bandmates, and they all agree that it is the best band name they have ever heard. Rejoicing ensues. You are just about to reach into your pocket to take out your phone and call the concert promoter, when your drummer stops you. Before you get too attached to the name, he suggests that you Google it to make sure there isn’t already another band out there with the same name. After all, you don’t want the same thing to happen to you that happened to the band Genesis when they got their name.
For those of you out there who have better things to do than read about the history of British bands, the band Genesis was originally called Garden Wall. (Sources differ as to whether it had the definite article.) In 1967, a guy named Jonathan King decided to market the band to record companies, and he decided that Genesis was a better name for the band that consisted of Peter Gabriel and several of his classmates. This was before Google, so after the band had signed a deal; with Decca Records, Decca employees realized that there was already a band in the United States with the same name. That isn’t so bad by itself. The band could have just chosen another name, or kept their original name Garden Wall. The worst part is what happened next. What happened was that their first full length album From Genesis to Revelation was released without a band name at all. Record stores had no idea how to market it or who to say it was by. The album sold 649 copies.
As for A Lukewarm Shout Out to a Reasonably Attractive Fungus, drummers are a sensible bunch, so your drummer pulls up his phone and searches for “A Lukewarm Shout Out to a Reasonably Attractive Fungus”. To everyone’s great relief, there does not seem to be a band with the same name. The search results do, however, turn up something interesting, a blog called Notebook Crazy, in which a guy named Brad in the Midwest sits on his keister all winter and writes reviews of MLM business opportunities. This Brad guy seems pretty cool. He knows a whole lot about rock music, and he regards MLM with a healthy dose of skepticism. You wish you had found this blog sooner; maybe if you had, your basement would be less full of boxes of vitamin supplements, and you would have more room to rehearse. It also explains why the band Quadruple Crown Diamond Barf turns up so low in the search rankings for its own name; perhaps that is why there are always so few people in the audience at their shows, because they’re a pretty good band.
So what does all of this have to do with my Pure Leverage review? Well, Pure Leverage assumes that you are as naïve about marketing and search engine optimization (SEO) as the band members in the above story.
Pure Leverage: The Company and Its Products
The Pure Leverage website advertises a suite of business tools for $24.95 per month. These business tools include a blogging and business website platform, a lead capture system (a program that saves email addresses and other information that visitors enter on your website), an Autoresponder (a program that sends emails to people who have typed their addresses into your site, whether or not they have knowingly signed up for an email list), a virtual conference room, and a coaching program to teach you how to build an Internet business. That is not so bad by itself; real businesses do use things like blogging platforms and lead capture systems.
The problem is with what the Pure Leverage website does not tell you. There are lots of unofficial Pure Leverage reviews available online that tell you all the details that you will not find on the Pure Leverage website. The unofficial Pure Leverage reviews were written by people who joined Pure Leverage and found out the hard way about all the hidden costs. (I will save discussion of these costs for my section on the Pure Leverage compensation plan.) The main Pure Leverage complaints by former members include that the blogs and websites the company provides for you do not rank highly with search engines (thus making it easier for you to read all about the band A Lukewarm Shout Out to a Reasonably Attractive Fungus) and that the websites have lots of unscheduled downtime, which is a disaster for business when your entire business consists of a website. But the worst part is trying to deal with tech support about the glitches. There is no phone tech support at all. When you post your questions on discussion boards, you get flamed by overzealous Pure Leverage members who accuse you of trying to ruin the company’s reputation.
The Pure Leverage Compensation Plan
I found out these details about the Pure Leverage compensation plan not from reading the Pure Leverage website itself but by reading other Pure Leverage reviews. The website is not nearly so specific. It turns out that there are three types of memberships you can buy, one for $24.95, one for about 40 dollars, and one for over 100. The type of membership you buy determines which types you are allowed to sell; you cannot sell other people more expensive memberships than the one you yourself have bought. If you were wondering where the whole MLM aspect comes in, there it is. Selling Pure Leverage memberships are what this is all about. All those other business tools are available free or very inexpensively online from companies with much more helpful tech support. Speaking of the Pure Leverage business tools, many of them come with content libraries that you can use in emails and on your blog. When I read that, I thought about the former Beachbody distributor who said that she knew it was time to quit Beachbody when she started to feel like a robot for posting what she described as “generic” posts on people’s Facebook walls. Pure Leverage says that you don’t have to be a “techie” or a writer, and it sounds like that is what they mean. All you have to do is copy and paste Pure Leverage propaganda on blogs of substandard quality. It is the very essence of what we in the SEO world call “junk content”.
Advantages and Disadvantages
- Pure Leverage does not autoship vitamin supplements to your home.
- Pure Leverage does not require you to publicly humiliate yourself by hosting home parties to sell overpriced stuff to your friends.
- The Pure Leverage virtual meeting rooms are vastly inferior to Google Hangouts, and Google Hangouts are free.
- People who want to run an online business are going to do it anyway without Pure Leverage. One of the things that makes running an online business an attractive option is the low overhead costs. Pure Leverage takes something that is naturally cheap and makes it expensive.
- All the reviews I have read make it sound like dealing with technical support at Pure Leverage is a very unpleasant experience. It does seem useless to sell online business tools and not have a helpful tech support system. It almost defeats the purpose of online business.
Is Pure Leverage a scam? Well, it does offer awfully misleading information, and there are certainly less convoluted and less expensive ways to run an Internet-based business. I hesitate to call it a scam, because, after you have reviewed several dozen MLM companies you start to realize that the term “scam” is relative. In all honesty, part of the reason I started by MLM review quest on Notebook Crazy (after being inspired by seeing the movie The Big Short in the theater, as you can read about in another post) was to beat the MLM companies at their own game. MLMs live Pure Leverage try to get you to blog about them so that when potential marks Google “Pure Leverage”, they read only good things about it. There are probably a bunch of marks out there doing it now as I write this. But I win, Pure Leverage. You’re trying to get your marks to say good things about you online, while I have written this article. When someone who hears the name Pure Leverage goes online to see what it’s about, they’re going to find this post. When potential recruits of yours Google “Pure Leverage”, they get to read a shaggy dog story about SEO, and they might even learn something about how the band Genesis got its name. It is technically possible to make money from Pure Leverage, just like it is with any MLM, but it is much more likely just to cost you a lot of money and frustration, as well as your good reputation. If you are in a rock band and are thinking about joining an MLM business opportunity, it is a good idea to ask your drummer first. Drummers are a sensible bunch.
If you can think of a better band name than A Lukewarm Shout Out to a Reasonably Attractive Fungus, I would love to hear it. Schedule a call with me, and you can tell me all the awesome band names that have been bouncing around in your brain, and I can give you my advice on how to make your online business profitable.