Introduction to Qivana MLM Compensation Plan
It is best to begin this Qivana review by framing the Qivana business opportunity in the context of the multilevel marketing (MLM) industry as a whole. As is typical in the MLM industry, the Qivana reviews that rank most highly among the results of Google searches, to say nothing of the Qivana website itself, only talk about the successes you can have building a business by marketing Qivana products. Here at Notebook Crazy, it is my duty to be the voice of reason. In other posts, I have described projects that failed spectacularly, leading to huge financial losses and bitter feelings, but as I was, in more innocent times the other of a blog (actually, it was so long ago that blogs were called e-zines) called Classic Rock Ragnarok, most of my stories about projects that ended disastrously come from the music industry, but the story I am about to tell you should hit closer to home, because while personalities, and sometimes mental illnesses, were to blame for the collapse of what could have been amazing works of music, the only culprit in the story I am about to tell you is bad business decisions. I present to you the story of the North American video game market crash of 1983 as a parable for those who are interested in getting involved in an MLM business opportunity.
Everyone blames the Atari game based on the movie ET: The Extraterrestrial for causing what is best described as a “gaming console recession” in 1983. (There are articles and videos online that make the case for calling it a gaming console recession rather than a full-fledged videogame market crash, but as I have read so many articles and watched so many videos in researching this story for the purpose of my Qivana review, I do not remember which ones they are. You can Google “gaming console recession” if you really want to find out, and if you are the kind of person who would actually do that, then you have better research skills than 90% of the people who join MLM business opportunities.) In reality, the ET game was a symptom of what was wrong with the home console game industry, rather than the cause.
One of the problems was that there were too many Atari games on the market, and too many of them were of low quality. In the early days, all games that could be played on Atari game systems were developed by the Atari company itself. A recent article on Cracked, dealing with the ET game and the video game crash of 1983, describes the work environment at Atari in the early 80s as rather like a geeky frat house, with nocturnal game developers climbing the walls, drinking until sunrise, and otherwise behaving like it was their job to have fun, because in some ways it was. Around 1980 (I don’t remember the exact date), it became possible for other companies to develop games to be played on Atari game systems. This is good from the standpoint of free market capitalism, and if anything, it increased the demand for Atari consoles, but while some of these games made by third party developers were good, some were lousy. The worst of them were shameless product tie-ins. A dishonorable mention goes to a game called Chase the Chuck Wagon. The game could only be obtained by mailing in proofs of purchase of Purina dog food, the game’s sponsor.
Another problem was that there were too many gaming consoles. While the Atari 2600, the gaming console for which the infamous ET game was made, only had a few major competitors, there were new game systems being released with considerably frequency. There was little difference among them, but none of them had games that were compatible with other systems. In 1982, Atari even released the Atari 5200, while also continuing to make games for the very popular Atari 2600. It was, for all practical purposes, its own competition. To make matters worse, home computers became much more affordable around 1983, and they could support more technologically advanced games than any of the consoles on the market at that time. (If you doubt this, look at a computer keyboard and an early 80s joystick next to each other.) Home computers marketed their programs as high tech simulations rather than as childish games, but in retrospect, the home computers of the early 80s resembled the gaming consoles of that time more than they resembled the device on which I have produced Notebook Crazy and the device on which you are reading this post while goofing off from your job, whether you work at home or in an office. Early 80s computers liked to think of themselves as being practical tools for school and work, but the word processing capabilities of pre-Windows home computers were severely limited.
Howard Scott Warshaw, the game developer who designed the ET game for Atari, was anything but careless about designing the game. The ET game did not fail because of his negligence, nor did the gaming console industry. (He sounds so awesome, in fact, that when I looked him up on Wikipedia, I was wishing to find out that he is from the Midwest, but it turns out that the Midwest is one of the few regions of the United States that cannot claim him as its son.) A square among party animals, Warshaw worked at Hewlett Packard before taking a job at Atari. He was in the business of using his creativity to make machines do what they were supposed to do. He made some very successful games for the Atari 2600. Yars’ Revenge, which is the first game Warshaw designed for Atari, is widely considered one of the best games in video game history. (If you noticed that the apostrophe in its name is in the right place, then congratulations, you are more observant than most of the people you will meet in the MLM industry.) He had another big success with the game he designed based on the movie Raiders of the Lost Ark.
The Raiders of the Lost Ark game is both a symptom of one of the big problems in the video game industry in the early 80s and the catalyst for one of its catastrophic failures. Atari and other videogame companies embraced their role as purveyors of product tie-ins. Atari paid big money to buy the rights to develop and distribute a game based on Raiders of the Lost Ark; it had to sell a huge number of units in order to break even, and it did. But this was the golden age of blockbuster films, and the merchandising machine just kept getting bigger and bigger. When the ET movie came out, Atari started negotiating with Universal Studios about a game based on the movie. No one is really sure how long the negotiations were in the works, but they were finalized on July 25. That was the day that Warshaw got a phone call that Steven Spielberg had personally chosen him to design a game based on ET. That was the good news. The bad news was that the game had to hit the shelves on September 1 so that it could be a big seller for the 1982 Christmas season. Not only that, but Warshaw had only 36 hours before he had to meet with Spielberg and present his idea for the game.
In the next 36 hours, Warshaw outlined his idea for the game. He knew it had to be a game that he could code in five weeks, so it had to be simple. He also included as many characters and plot elements from the movie as he could. He decided that ET would be looking around in the forest for pieces of his phone so he could phone home, while the FBI tried to catch him, Elliott tried to help him, and there were some Reese’s Pieces scattered on the ground that ET could eat to renew his strength. Warshaw met the deadline, and the game was free of glitches, but audiences were not terribly impressed. It sold well, but not the numbers Atari had hoped for. They had also produced way too many copies of the game. The part of the story that everyone has already heard is about the millions of unsold units and how fourteen trucks (some say 20 trucks) pulled up to the Atari factory one night and, under the cover of darkness, took tons of unsold ET games to a landfill in Alamogordo, New Mexico, where they remained the stuff of legend until they were excavated two decades later.
So my question is this: when is the nutraceutical MLM industry going to crash? There are too many nutraceutical MLM companies out there. There are too many copycats and too few innovations. The industry is more about business stunts and overblown claims than it is about what consumers actually want. Why doesn’t a dump truck pull up to my house at night so I can load it with all those boxes of fungus coffee that have been sitting in my basement since my last brush with MLM? If it does, I will send it to your house next, so it can haul away your nutraceuticals, too.
Qivana: The Company and Its Products
Qivana products are nutraceuticals. No big surprises there. There really isn’t anything about them that makes them stand out from all the other MLM nutraceuticals on the market. No exotic super-fruit flagship ingredient. No scandalized spokesperson doing time for fraud. Even Dr. Harriet Hall, the famous debunker of claims about the health benefits of MLM nutritional supplements, whom an MLM nutraceutical apologist once slandered by calling her “a refrigerator with a head”, could not come up with anything wrong with Qivana products that is not wrong with MLM nutritional supplements in general. She almost seemed bored that someone would ask her about them.
The Qivana Compensation Plan
The Qivana website does mention some details of the Qivana compensation plan, but it does not go into so much detail as to give any specific numerical figures. It lets you earn commissions on sales made by seven levels of downline in your downline sales team. Oh, and the downline teams have binary structure, so you have to take into consideration which sales are made by the “left leg” of your team and which ones are made by the “right leg”. And, of course, the Qivana compensation plan has some of the usual trappings of MLM compensation plans. There are bonus pools. There are car bonuses. (The Qivana compensation plan as it displays on the Qivana website does not specify what kinds of cars are involved in the car bonus.)
Advantages and Disadvantages
- The packaging of Qivana products is quite handsome.
- Qivana products are nutraceuticals.
- Qivana products really do not stand out from the crowd at all. They do not even have a flagship ingredient.
- Trying to get your friends and family to buy products that are nothing special at prices they can barely afford is a losing proposition. The reason I have given the example of the video game crash of 1983 is that industries should eventually collapse and be required to innovate once they become too expensive, bloated, and hubristic. I, for one, cannot wait for the day when nutraceutical MLMs have to change to adapt to the times.
Some phenomena from the 80s are worth bringing back, but the hubristic business decisions are not among them, and neither are the businesses founded on the expectation that no one can be bothered to do even the slightest bit of research. Now if you will excuse me, all this talk about right legs, left legs, and the 80s is making me want to go and play Twister.
Hey, children of the 80s! If you aren’t in the mood to phone home, you can always schedule a call with me. We can share ideas about making your online business successful.