Introduction to Sanki Global MLM Compensation Plan
I know that St. Louis has gotten a lot of press recently for being one of those Midwestern cities that hope and prosperity forgot as a new tech savvy generation of business innovators headed for one or the other coast, but my mission here on Notebook Crazy is to celebrate the Midwest, its arts, its food culture, its down to earth people with their idiosyncrasies, and most of all its business acumen. That goal is second only to the express purpose of Notebook Crazy, which is to review as many multilevel marketing (MLM) business opportunities as I can, so that readers in the Midwest and beyond can make informed decisions about whether to spend time and money on them. I wanted to start my Sanki review by giving a shout out to a business decision that started in St. Louis and had long lasting effects and then explore the possible implications of this for the MLM industry.
You don’t have to be from the Midwest to remember that Budweiser ad campaign from the mid-90s with the frogs sitting on lily pads and croaking the syllables of the name “Budweiser”, and you don’t have to be a beer drinker, either. In the summer of 1996, before my freshman year in high school, my two brothers and I never got tired of standing in a triangular formation and acting out that commercial. I was always the “Bud” frog, because I am the oldest, and at 14, I was the only one who could croak at the appropriate pitch. The Budweiser frogs commercial seemed designed to hit every male below the age of 20 right in the esophagus and make him want to croak “Budweiser” every night, all summer long, as if singing his kinship with real frogs. It was so much fun that it made my brothers and me forget all about burping the alphabet, which had been our previous favorite pastime. If burping the alphabet sounds difficult, keep in mind that we live in a part of the country where Vernors flows abundantly. (Fun fact: If you try to Google “how to burp a baby”, the search term anticipating function on Google will fill in “how to burp the alphabet” or “how to burp on command” as soon as you type the “p” in “burp”, as if anyone learns these things from Google.)
The Budweiser frogs commercial was designed by Mark Choate, Michael Smith, and David Swaine of the St. Louis advertising firm D’Arcy, Masius, Benton, and Bowles. If you were born before 1970, you probably think I am a pipsqueak for even mentioning the Budweiser frogs as a memorable Budweiser commercial. The frogs were a lot of fun, but the commercial that really shaped Budweiser’s destiny as the beer of the average Joe in almost any part of the United States was the “This Bud’s for you” commercial, which debuted in 1979 and was also designed by D’Arcy, Masius, Benton, and Bowles.
The original TV commercial that made “This Bud’s for you” a national catchphrase features all kinds of working people, from secretaries to truckers, doing their jobs and then drinking Bud after work. It features some Clydesdale horses, as well. The voiceover on the commercial was performed by my fellow Midwesterner Lou Rawls; he was from Chicago, which is not too far away from here, and which I recently visited on the occasion of Ebertfest. The commercial was a huge success. It helped propel Budweiser to national stardom, such that, by the end of the 1980s, one out of every two beers sold in the United States was a Budweiser.
See, in the 1980s, a few major beer brands competed for dominance of the national beer market; the major competitors were Budweiser, Coors, and Miller. Of those three, two are from the Midwest. Coors is based in Colorado, which, while not properly part of the Midwest, is not too far away, while Bud and Miller come from St. Louis and Milwaukee, respectively. See, before the “beer wars” of the 80s, as the press called them (making them an alcoholic analogue to the Cola wars of the same period), most beer brands were local. If you went on a road trip and fell in love with the beer you drank at your road trip destination, you would have to make another road trip to buy more of it. Each city had its own home beer, like having a home team, a local accent, or a local signature sandwich. The 80s, with its commercialism, changed all that. Suddenly the big beer brands became national. Big beer became boring, so boring, in fact, that in the 90s, people began looking to the craft beer movement and microbreweries for an alternative.
Budweiser won the beer wars, and it was thanks in part to the early “This Bud’s for you” commercials. As time went on, more and more “This Bud’s for you” commercials, and the later ones didn’t feature Lou Rawls’ voice or images of Americans doing honest work. They became more vulgar and less imaginative, until the frogs came along. People turned against big beer because there was too much of it, and it all tasted the same.
When I read this story, I could not help but think about the MLM industry, specifically the MLM nutraceutical industry. So many times here on Notebook Crazy, I have reviewed MLM companies that deal in nutritional supplements, and this Sanki review is no exception. There are just so many nutraceutical MLM companies, and all I can usually think of to say about them is “same old same old” and “don’t waste your money”, unless they have a really catchy gimmick, in which case I say, “nice gimmick, but don’t waste your money”. I started to think about what would happen if each of the MLM hot spots had its own regional identity for its nutraceutical products. Nutraceutical MLMs based on the flavor of the month luscious red fruit could be based in California. Colorado could have the stinky fruits of the South Seas. Florida could have the marine life nutraceuticals. I guess the Midwest could have the fungus MLMs, since that is the type of nutraceutical that somehow managed to lure this Midwesterner into the business. In my proposed system, everyone would distribute their nutraceuticals online and recruit downline distributors locally. This way, people anywhere in the country who wanted luscious red fruit supplements could get them autoshipped from a distributor in California, while people with a jones for plankton pills could order them online from an MLM distributor in Florida. If you recruited your neighbors to be distributors, you wouldn’t have to compete with them for customers, and since it would be common knowledge that the people selling fungus nutraceuticals are all concentrated in one area while the people buying them are all over the world, there would be no need for home sales parties. Problem solved.
OK, back to Earth, Brad. This is just a Sanki review. The people reading it just want to know if they can make money selling Sanki products, not how to reform the MLM industry.
Sanki: The Company and Its Products
Sanki products are nutraceuticals, and there are only a few of them to choose from. The flagship product is called Kronuit, and it is designed to be something of a nutritional supplement shortcut to eating a low glycemic index diet. Its flagship ingredients are black beans, rosemary, and olive oil, all of which I have been known to enjoy eating, although not in combination. I am not really much of a veggie person, but I do like black beans on my burrito (they complement all the various members of the nightshade family on my burrito quite nicely), and without olive oil, there would be no garlic knots. If you have read Notebook Crazy before, you know that garlic knots are just about the only thing that can drive me to make a bet. If garlic knots are at stake, I will even make a bet with my closest friends or relatives. Thanks to a bet I made on Easter, my own mother owes me garlic knots at Mother’s Day brunch, and if I had won that stupid fitness bet I made on New Year’s Eve with the other Brad, the co-founder of Notebook Crazy, he would be buying e garlic knots instead of me buying him diet Vernors.
The Sanki business opportunity is available in the United States, Mexico, and Colombia. The Sanki website has an English version and a Spanish version.
The Sanki Compensation Plan
To join the Sanki business opportunity, you must buy one of four business starter kits. The Starter Kit, which costs $35, contains only a business portfolio; it does not contain any sample Sanki products. The Premium Kit, the Executive Kit, and the Wave Kits all include sample Sanki products, and they all cost more, but the Sanki website does not say how much they cost. The Sanki website does a better job of dropping hints about the Sanki compensation plan than it does of actually explaining things.
Other teasers about the Sanki compensation plan that can be found on the Sanki website include pictures of cash, Rolex watches, Porsches, BMWs, and trips to Paris, Tokyo, and Dubai. Other Sanki reviews that I read say that there are Fast Start bonuses, and some of the Sanki reviews indicate, in very euphemistic language, that the downline sales teams in the Sanki business opportunity have binary structure. On my other MLM reviews on this site, I have complained enough about binary team structure, so in my Sanki review, I would like to take this time to complain about Fast Start bonuses. Fast start bonuses stink for everyone involved. They stink for the people who have to deal with your constantly phone calls and social media posts about joining the MLM, when all they said was “OK, I will buy a bottle of nutritional supplements”, and they really stink for you, the MLM distributor. This is because, if the fast start period elapses, then you are even further away from recovering the money that you put into the MLM business opportunity. At least the slot machines in Vegas let you win a few times easily before they start sending you into a downward spiral of debt. MLM puts you in a downward spiral of debt right from the start.
Advantages and Disadvantages
- Black beans, rosemary, and olive oil, the flagship ingredients of Sanki products, are all foods I like and respect. I cannot in good conscience call them gimmicks.
- Black beans are so inexpensive that you can still afford them even after you sink most of your paycheck on autoship of MLM merchandise, and rosemary and olive oil are not terribly extravagant either. Those things are also all healthy foods. Why don’t you just buy black beans, rosemary, and olive oil instead of spending your money on Sanki products? This argument is especially compelling when you consider that, when you go to the supermarket to buy genuinely low glycemic index foods, the cashier does not invite you to her home for a sales pitch about pressuring your friends to bring people to her supermarket.
The media love to say that, when it comes to business prospects, the Midwest is yesterday’s news, but if anything should be yesterday’s news, it should be the nutraceutical MLM industry. People who have enough disposable income to join the Sanki business opportunity and enough free time to market Sanki products also have enough money to buy actual healthy foods and enough time to cook them. Don’t spend your time and money on the Sanki business opportunity. It will be better for your wallet, digestive system, and interpersonal relationships if you would instead spend that time buying and cooking real food and inviting your friends to eat it with you.
Don’t believe me that I can really burp the alphabet? Schedule a call with me, and I will show you.