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Total Takeover MLM Compensation Plan Review 2.0


Introduction to Total Takeover MLM Compensation Plan

If you want to see bad writing, I encourage you to read reviews of multilevel marketing (MLM) companies and the comments that people leave on those reviews. You may think that I am taking cheap shots by saying that, because there is hardly a more widely known bastion of bad writing than comments sections on the Internet, but Internet writing devoted to MLM business opportunities takes it to a whole new level.  I’m not just talking about spelling errors and typos, because, in this age of Autocorrect, proofreading is becoming more and more of a lost art, whether people are writing about MLM companies or any other subject.  I’m also not talking specifically about personal attacks, because you can also find those everywhere, and I would venture to say that political blogs attract even more shameless personal attacks in their comments sections than MLM reviews do.  The reason that I have chosen to single out MLM review sites for their bad writing is that, with very few exceptions, they fail to see the big picture and to connect the MLM industry to other cultural phenomena.

I, on the other hand, am a writer first and a reviewer of MLM business opportunities second.  Perhaps I should say that I am first an observer of the world around me, second a writer (although writing an e-zine when I was 16 and the word “blog” didn’t even exist yet gives me a pretty early start on being a writer), and a reviewer of MLM companies third.  A lot of other people write about MLM companies in a vacuum, as if MLM companies are the only possible economic opportunity, and it is just a matter of choosing the right one, or else they use their MLM reviews as bait to get people to click on a link to buy something else that isn’t an MLM business starter kit, but even so, they still write as though MLM and whatever secret product is behind the words “click here” are the only other options.  Meanwhile, Notebook Crazy reads like a catalog of alternatives to a 9 to 5 job in a cubicle farm.  I have written about all kinds of other things that people do to make themselves feel that they are rich or that they will soon be rich, and that includes everything from gambling and conspicuous consumerism to extreme couponing, working menial jobs and reading philosophy and well-written novels on the bus ride home, and escapism in which you decide to ignore your financial situation until you have proven that Bigfoot is real.  I have never written about the gift economy on this site, but I have been meaning to.

The reason I have written about all these things is because I have either experienced them or read about them, and your decision about MLM companies should ultimately be based on you having enough common sense or general knowledge to know that there are many other alternatives out there to MLM.  In some ways, you joining me on my quest to review every MLM company out there is just a way for us to get to know each other.  But today I am reminded of something I learned when researching gambling and one’s chances of becoming wealthy from such a pursuit.  Today I keep thinking about the gambler’s fallacy.

The gambler’s fallacy is a belief that there is such a thing as a winning streak or a losing streak.  Whether they say they believe in winning and losing streaks, people will often choose which outcome to bet on based on an assumption that the next outcome will be the same as previous ones (that is, that the winning streak will continue) or that the next outcome will be different from previous ones (that is, that the winning streak will end).  Now, rationally, we all know that there is no such thing as a winning or losing streak, and that the outcome of any one spin of the Roulette wheel is independent of all the others.   Nevertheless, when things happen like the thing that is happening now, it is tempting to believe in winning streaks.  If you have ever read this blog before, you know that I hate nutraceuticals, and that, for the fourth day in a row, I am reviewing an MLM company that does not deal with nutraceuticals.  If there is such a thing as a winning streak (which there isn’t), then my winning streak continues for a fourth day.  That’s right, ladies and gentlemen, no nutraceuticals here.  This is my Total Takeover review.

Total Takeover: The Company and Its Products

total takeover

Total Takeover was launched at the beginning of 2015.  Its founders, Dave Lear, Wallace Nuanez, and Val Smyth, are all MLM veterans who founded some MLM companies and rose to prominence in others.  One or more of the founding Total Takeover members has been involved with Organo Gold (one of the nutraceutical MLM companies that spikes your coffee with a cool looking fungus to make you lose weight), RE247365 (an MLM company that sells “intangibles” such as energy services and travel club memberships), Brain Abundance (a nutraceutical MLM that sells very boring nutritional supplements packaged in propaganda that plays on your insecurities about your intelligence), Empower Network (which sells a blogging platform for people who have lots to say but zero financial literacy), VidaCup (more fungus coffee), and FGXpress (you don’t want to know).  Jesse Singh, the author of the Total Takeover review on the Hot MLM Companies blog, pointed out that the founding Total Takeover members have been involved with quite a few MLM companies in a short amount of time, which raises a red flag that they may be riding the “bubble” of each MLM and getting out when they see the first signs that the bubble will burst, before their downline members are wise to it.

As for the Total Takeover products, they are Internet marketing tools and training materials designed to help you improve your Internet marketing skills.  Becoming a Total Takeover member and maintaining your membership costs $89.95 per month, although I have read in other Total Takeover reviews that said that free Total Takeover memberships were available in the early days of the company.

Total Takeover: The Compensation Plan

There are two aspects to the Total Takeover compensation plan.  One is that you get commissions for signing up a new Total Takeover member in your downline.  MLM compensation plans are always a bit convoluted, but this is my understanding of the recruitment bonus aspect of the Total Takeover compensation plan.  Adam, an established Total Takeover member who already has a sizable downline team, recruits Ben.  Ben recruits Clarence, Diana, Emma, Fadi, Greg, Heidi, and Ingrid.  The commission for recruiting a new member is generally $45, but in reality it is a little more complicated than that.  You must recruit two people before you can be eligible to get commissions, so when Clarence signs up, Ben does not get a commission.  On the second and fourth downline recruitment, you get $20 and your upline sponsor gets $25, which means that, when Diana signs up, Ben gets $20 and Adam gets $25.  When Emma joins Total Takeover, Ben gets $45.  Then, when Fadi joins, Ben gets $20 and Adam gets $25.  For all his other recruits, Ben gets the full $45 commission.

The other aspect of the Total Takeover compensation plan is something called the 2 by 10 matrix, which means that, for two “legs” of your downline team, you get an additional $1 each month for each currently active member, up to ten levels down. That means that, if Ben’s downline team member Clarence recruits Jonas, Jonas recruits Kelly, Kelly recruits Lily, Lily recruits Maurice, Maurice recruits Nancy, Nancy recruits Olivia, Olivia recruits Pranav, Pranav recruits Rory, and Rory recruits Spencer, and if Ben’s other downline team member Diana recruits Troy, Troy recruits Vance, Vance recruits Warren, Warren recruits Zuleikha, Zuleikha recruits Asher, Asher recruits Bethany, Bethany recruits Chase, Chase recruits Desmond, and Desmond recruits Easton, provided that they all make it to it the end of the month without dropping out of the Total Takeover business opportunity, Ben gets a $20 bonus.  If they can all stand to stick around for another month, Ben gets another $20 bonus.

Advantages and Disadvantages


  • Total Takeover does not sell nutraceuticals.
  • Total Takeover does not make you sell Total Takeover products at social gatherings in your home where absolutely no one has fun.
  • Total Takeover does not make you recruit two teams of downline members and then only pays you on the sales made by the less well performing team. In fact, it lets you keep almost all your commissions instead of paying them to your upline sponsor.
  • There is no requirement to autoship Total Takeover products to your home, so Total Takeover products will of pile up in your basement next to the vitamin gel and fungus coffee from your previous rounds of MLM optimism.


  • As MLM company names go, Total Takeover falls squarely on the nondescript end of things. First, the name gives you no indication whatsoever of what the Total Takeover products are.  That by itself is not reason enough to single out Total Takeover for being a poorly named company, but the trouble doesn’t end there.  There used to be another MLM company called The Total Takeover, which fizzled at the end of 2013.  This means that, when you go online to look for Total Takeover reviews, you mostly find The Total Takeover reviews, which can be quite confusing. I thought of chalking it up to a genius feat of search engine optimization, except that I have not yet found a single The Total Takeover review that has anything good to say about it.
  • When I Googled Total Takeover, the official Total Takeover website appeared way at the bottom of the first page of search results, below several Total Takeover reviews and way below the official website for the similarly named but now defunct official website for “The Total Takeover”. It does not bode well for a company that purports to teach you the secrets of Internet marketing that it did not factor in the effect of the definite article when doing its SEO.  What is worse, when I clicked on the Total Takeover website, I was met with an error message.
  • As anyone who has ever been part of an MLM business opportunity before can tell you, recruiting new members for your downline team is hard work. In the beginning, when no one in your downline team has ten levels of downline below them, you would have to recruit two people a month just to break even on your monthly Total Takeover membership fee.  If you recruit three people, you come out $45 ahead of where you started at the beginning of the month.


Many people’s decision to drop out of a particular MLM business opportunity comes when they calculate their net income per hour of work they put into the MLM company.  With Total Takeover, you have to successfully recruit two new people per month for many months just to break even.  That is not very cost effective at all.  If you are willing to spend money to learn how to do Internet marketing, it would make a lot more sense to take a course in the subject at your local community college.  You might have to charge the tuition on your credit card and pay it off in installments, but at least you wouldn’t have to keep recruiting new people to a vague business opportunity for months or years.

Total Takeover, like almost every MLM business opportunity out there, seems to rely on the assumption that people will not do the calculations before joining, and most of them won’t.  For those who will, there is Notebook Crazy.


Listen, I know there is no such thing as a winning streak, but was there ever a time when you felt like you had a winning streak with your home business?  Schedule a call with me, and we will go beyond the fallacies and discuss the true phenomena behind your apparent winning streak.


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