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Zukul MLM Compensation Plan Review


Introduction to Zukul MLM Compensation Plan

Welcome to Notebook Crazy.  I am Brad, and Notebook Crazy is my multilevel marketing (MLM) review blog.  I originally started reviewing MLMs to pass the time in the winter of 2016, but here we are almost at the end of the summer, and I keep finding more MLMs to review.  This is my Zukul review, and after you read it, I encourage you to click through some of my other posts.  On these pages, you will find shout outs to innovators past and present, reminiscences about my favorite music (mostly British rock music from the 70s), and numerous rants about the MLM industry that ruins so many people’s finances.  You could even consider my blog one long love letter to the Midwest.  What you will not find is hype and pressure to join MLMs.  Notebook Crazy is the thinking man’s MLM blog, where I share the things I have learned during my lifelong quest to be the world’s most knowledgeable college dropout.

Zukul: The Company and Its Products

Image result for zukul

When I review a multilevel marketing (MLM) company here on Notebook Crazy, I start by looking at the official website of the company itself, and I also read reviews of that company on MLM reviews sites and any comments that have been posted to them.  Thus, a lot of the information I found for this Zukul review comes from the Zukul website and from the Zukul reviews on Behind MLM and the (felicitously named) blog Pajamas and Tie.  (Longtime readers of Notebook Crazy will recall that, when I was a much younger grouch, backed before the word “blog” even existed, I wrote a blog, and I named it Classic Rock Ragnarok.  As blog names go, Classic Rock Ragnarok is pretty hard to beat, but even so, I tip my hat to Pajamas and Tie.)

Zukul is a fairly new MLM, and in typical MLM fashion, it started generating buzz for itself even when it was in pre-launch.  According to the Behind MLM Zukul review, the Zukul business opportunity was founded in the United Kingdom, but the company is headquartered on the Caribbean island of Anguilla, a British overseas territory famous for being a tax haven.  Its founders are Jeremy Rush and Michael Bloom; Zukul reviewers agree that not much information is available on the latter, but the former has a long career in MLM.  The Behind MLM Zukul review lists six MLM companies with which Rush has been affiliated.  One of them is DS Domination, a dropshipping MLM which the other Brad and I, early in this project, identified as one of the Top Ten money making MLMs, although I am not sure we would still consider it such if we were to reevaluated it now that we have reviewed so many other MLM companies; I think I counted it as a top ten MLM because, by virtue of the fact that it does not deal in nutraceuticals, it does not require its distributors to appeal to people’s paranoia about nutrition.  The other five MLMs included on Jeremy Rush’s YouTube channel are AdExperts, AdHitProfits, Banners Broker, MMO Cashout, and Penny Matrix.  All of these MLMs are based on recruitment, and the author of the Behind MLM Zukul review goes as far as to call two of them Ponzi schemes.

The Behind MLM Zukul review features a picture of Jeremy Rush, in which he has shaved all of his hair.  I mention this only to note that this hairstyle seems to be quite popular among men who appear in MLM promotional videos.  Some disgruntled former Zukul distributors, in the comments section of the Behind MLM Zukul review, compare Rush’s appearance to that of Uncle Fester from The Addams Family.  Beyond the hairstyle, I do not really see the resemblance.

The Zukul business opportunity is an online marketing tools MLM.  If you have read enough of my other MLM reviews here on Notebook Crazy you know that I am of the opinion that business tools MLMs are bad news, and that is my view on the Zukul business opportunity.  The Zukul website contains brief descriptions of a number of these business tools, and they are things like landing pages, blogging platforms, autoresponder tools, and the like.  Derek, the author of the Pajamas and Tie Zukul review offers an assessment of several Zukul products that only becomes more and more disturbing the more you read.  He shows that, not only are Zukul products useless, they can actually damage your online business.  For example, one of the Zukul products is Social Sniper Pro.  (Even the name is creepy.)  This business tool posts the same message on all of your media accounts.  The Pajamas and Tie Zukul review says, “Scammers are going to love it.”  It might be a Freudian slip, and he might mean “spammers,” but either way, it is bad news.  Likewise, the Facebook Ninja Pro helps you spam Facebook, which, according to one Zukul review, can actually get your Facebook account banned, which might be poetic justice if you are the kind of person who uses Facebook to humblebrag, but which is a disaster if your Facebook account is an integral part of your business. Likewise, according the Pajamas and Tie Zukul review, when you use Zukul’s blogging platform, ownership of the content reverts to Zukul.  It is enough to make me stop complaining about the MLM fungus coffee piled up in my basement; it might ruin my mood, but it is not adversely affecting the search engine optimization (SEO) rankings of Notebook Crazy or stealing the rights to my precious intellectual property, my thinking man’s MLM review blog.  Even the Zukul reviews that, for some reason, recommend the Zukul business opportunity, agree that Zukul products are nothing special.

But here is what gets me about business tools MLMs, including the Zukul business opportunity.  In order to sell any of these business tools and earn commissions on them, you first have to buy one of your own.  This is one of the worst things about business tools MLMs.  It is almost an admission that no one would buy these products except to have the opportunity to sell them.  At least Zukul products are not as expensive as some other MLM business tool product packs; the most extreme example I can think of is My Millionaire Mentor, where some of the products cost upwards of $1,000 and have names like Titanium.  By comparison, Zukul products are quite tame.  You can buy any of three product packs, called Beginner, Intermediate, and Advanced; their monthly subscriptions cost $19.60, $54.50, and $272.50, respectively.

With Zukul products being what they are, it will not surprise you to find out that making money in the Zukul business opportunity depends more on recruitment of new Zukul distributors than it does on the sale of Zukul products.  The author of the Behind MLM Zukul review is understandably nonplussed about the fact that Zukul distributors make their money off of subscription fees paid by Zukul distributors recruited after them.  In fact, the comments section of the Behind MLM Zukul review contains a long debate about this matter.  Zukul apologists try from many different angles to defend the Zukul business opportunity, and a commenter called Oz keeps repeating that, if commissions are based on recruitment, it is a pyramid scheme.  Another interesting part about this discussion is how polarizing Zukul’s weekly webinars, or “hangouts,” are.  Some former Zukul distributors see Rush filming from hotel rooms in various countries and are angry that their subscription fees for Zukul products are funding his travels.  There is even a rumor in the comments section of the Behind MLM Zukul review that Rush and his wife are using their income from the Zukul business opportunity to pay for fertility treatments.  (My mom knows how squeamish I am about talking about pregnancy and birth, so when I told her this, she of course took the opportunity to inform me that, in the United States, many employer-provided insurance plans will pay for fertility treatments.  Thanks, Mom.)

The Behind MLM Zukul review also reveals that Zukul has tried other ways of staying afloat besides the business tools angle.  The review makes it sound like Jeffrey Rush’s weekly webinars frequently introduce new business projects.  A while ago, there was something called Zukul Gold, which some Zukul reviewers acknowledge was a front for Karatbars, a gold bullion MLM I have previously reviewed here on this blog.  If this is true, then Rush was simply recruiting existing Zukul distributors to be his downline team in Karatbars.  MLMs acting as front or “funnels” for MLMs is one of the worst kinds of MLM sleaze.  More recently, there is something called the Zukul Ad Network, where you can post your ads and pay people to click on them.  (The Zukul reviews that talk about the Zukul Ad Network mention buying “packs of clicks,” which, in my opinion, effectively summarizes why paying for clicks is ridiculous.)

My research for this Zukul review did not yield any information about the origin of the name “Zukul.”

The Zukul Compensation Plan

Compared to some other MLM compensation plans, the Zukul compensation plan seems quite simple and straightforward.  If you become a Zukul distributor by buying a Beginner product pack, you can only sell Beginner product packs.  If you join the Zukul business opportunity at the Intermediate level, you can sell Beginner and Intermediate product packs, and if you join at the Advanced level, you can sell all three product packs.  The Zukul compensation plan pays commissions on three levels of downline.  The commissions range from $2 on a Beginner pack sold to a recruit of a recruit of your recruit to $55 on an Advanced pack sold to someone that you directly recruited.

That is all that the Zukul website says about the Zukul compensation plan, but some of the Zukul reviews contain a few more details.  One Zukul review says that you can actually pay to have Zukul distributors added to your downline team. Don’t ask me how that works.

Advantages and Disadvantages


  • Detrimental to your business though they may be, Zukul products are not nutraceuticals. They will not pile up in your basement, and only people with the wildest imaginations will be able to come up with an argument about them curing cancer.  (The more I think about it, in the MLM world, it would not surprise me very much at all to hear someone say that you can cure cancer by spamming Facebook.)


  • There are plenty of hideously bad MLMs out there, but it is really saying something when an MLM comes along that makes me thankful for the fungus coffee fiasco that cause a big setback in my quest for financial freedom.
  • I agree with the Zukul reviewers that it is bad news that the Zukul business opportunity relies so much on recruitment.
  • Where are you supposed to find new Zukul distributors, anyway? People who are already involved in online marketing will recognize immediately that Zukul products have little to offer them.  As for the kinds of people who would be your warm market when you are selling vitamin supplements and scented candles, such as elderly ladies at your church, are unlikely to spend their money on Facebook spamming software and packs of clicks, especially if they do not even have Facebook accounts.  In order to convince people to join the Zukul business opportunity, you have to convince them of the value of online marketing, and the Zukul business opportunity is not a good way to do that.


Zukul business opportunity is a business tools MLM, and business tools MLMs are bad news, therefore the Zukul business opportunity is bad news.  My brother Brian, who teaches AP English, would be proud of that syllogism.  You are too smart to join the Zukul business opportunity, and so is everyone in your warm market.

Are you tired of seeing spam, humblebrags, and unfunny memes all over Facebook?  Schedule a call with me, and we can grumble about it together.


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